• hauturely posted 4 photos 6 months, 2 weeks ago

    Fashion Conversation With Alexandro Fratelli
    written by Youness Boumia
    Streetwear is nowadays one of the most recognizable styles. Today we are in the street luxury era with top designers like Virgil Abloh for Vuitton Men, Kim Jones for Dior Men, or recently Mathew Williams to continue the Givenchy story.

    Don’t forget about emerging designers, like Alexandro Fratelli, where Streetwear and Haute Couture meet to make unique looks. We decided to interview the designer and share with you their thoughts on the fashion industry!

    Youness Boumia: You prefer to stay anonymous as the the “Daft Punk of Fashion” (or Martin Margiela too lol). Then is it a strategic choice to preserve your privacy?
    Alexandro Fratelli: We focus on highlighting our community instead of being exposed as designers. Our community is everything for us because she contributes to our brand growth. We created the hashtag “# YouAreFratelli” for everybody who is part of or wants to support our brand values.

    YB: What makes the Alexandro Fratelli style through your collections?
    Fratelli: Staying anonymous makes us more creative. We express our vision about the world and the society we are living in. We have symbols of self-acceptance, fraternity, and solidarity that we illustrate with safety pins in different ways in our collections.

    YB: If I want to get an Alexandro Fratelli iconic piece, what would you recommend to me?
    Fratelli: The “JAMS NERO ORO” hood. Black wool, embellished with golden safety pins, and embroidered pearls around the eyes and neck. For us, it is not only an accessory but more the essence of Street Couture itself. It also reminds our choice of being anonymous designers.

    YB: The Fashion Industry is one of the most polluting industries in the world. Today Fashion brands must be conscious of the environment. I want to know how the Alexandro Fratelli brand is sustainable?
    Fratelli: Obviously, we necessitate being conscious to avoid overproductions. This is the reason why we choose up-cycling. Fast Fashion is responsible for many social troubles and creates fabric overconsumption. Alexandro Fratelli is a slow-fashion brand because we are making one collection per year. This concept makes us able to create better quality and sustainable clothes to give them a longer life.

    YB: Many VIPs are wearing Alexandro Fratelli! But who is THE STAR you dream about, and what kind of look will you create for him/her? Make us dream!!!
    Fratelli: Honestly, the choice is hard, between Rihanna and Beyonce !!! But we dream of dressing them both: Beyonce for her next Tour, like she did in collaboration with BALMAIN, and Rihanna for the next MET GALA!!! (laughs).

    YB: With the pandemic, our Fashion Industry has been changed. Luckily, creativity from designers is still present and stronger than ever. Thanks to social media, emerging brands can have easier visibility, starting with a website and an Instagram. But I wonder if you prefer to communicate only with digital issues or more traditional ways like physical shows and fashion magazines?
    Fratelli: Yes, we focus on the digital approach and new communication strategies to develop our visibility on different platforms. We also continue to dress VIPs for our international brand image. But we never leave beside the traditional press. For us, the prestige of a fashion publication is always coming from a print issue.

    YB: True! As a leather goods amateur, I noticed that you don’t purpose any accessories yet. Alexandro Fratelli handbags will come soon?
    Fratelli: Yes, we used to stay focus on clothing now. We are today working on leather goods, jewelry, and even fragrances! But hush!!! (laughs).
    View the full Alexandro Fratelli collectionHERE.
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  • hauturely posted 4 photos 10 months, 4 weeks ago

    Kat Maconie and Le Clique Spring Summer 2021 Collection
    written by Inès Mohamed
    Kat Maconie is the woman who founded the Kat Maconie brand eleven years ago. This shoe brand is unique and proposes several choices of shoes and accessories for women. After ten years at the head of her eponymous footwear brand, Kat Maconie knows her way around a pair of shoes.

    First of all, let’s talk about the founder, Kat Maconie was born in London, and she attended the London College of Fashion. After two years at Whistles working on buying and product development, Kat Maconie moved into fashion recruitment and began creating her label part-time in a tiny west studio.

    Kat Maconie shoes and Le Clique shoes reflect bold colors, intense prints, architectural shapes, and metallic details. Kat has also collaborated with high street brands like Dune and fashion designers such as Felder Felder and Fyodor Golan, creating shoes for their catwalk shows at London Fashion Week.

    Her shoes are now stocked in twenty countries and in leading online stores such as Asos and Nasty Gal. Her signature block heels with gold frames and city sandals help her win the Drapers Shoe Designer of the Year award in 2013.

    Now her designs bring joy to women worldwide. There is a joyful side to the Kat Maconie brand. It is available across the whole world in different sizes (US sizes, UK sizes, and EU sizes). Kat Maconie offers unique “stand out from the crowd” designs. It means that this is an excellent way to give women the option to order where they are from without losing the time to convert the sizes. Kat Maconie aims to cater to the customer who seeks luxurious footwear but not on an oversized budget.

    Inspired by the splendor and the wild spirit, Kat’s new line called Le Clique was born a few years after. This collection is filled with accessible eye-catching designs crafted from quality faux leather and fabrics.

    The Clique Collection shows us a new shoe category destined for women through the type, quality, shape, and aspect. Three types of shoes are available Le Clique Mid-Heels, Le Clique Sandals, and Le Clique High-Heels. The shoes are recognizable across the colors and the patterns selected to make these pairs impeccable. Kat knows affordable is the key to sell a lot of pairs of shoes. That is an opportunity to be granted without spending much money.

    These collections are available in all sizes, forms, and colors you want for Spring-Summer 2021 to complete your outfit and accompany your bags facilely.
    See Kat Maconie products HERE
    See Le Clique products HERE
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  • hauturely posted 4 photos 1 year, 1 month ago

    Tatras Joins Riot Hill for Fall Winter 2020
    written by Youness Boumia
    “So Far so good” These are the words we could hear, as an introduction for this special collaboration between TATRAS, known for its high-quality winter sportswear and RIOT HILL, a Streetwear brand founded by Jordan FRESHER and well appreciated by the famous singer The Weeknd. A plus, the support of Bella HADID coming to the show, holding a glass of champagne, in a total look from the collection: a khaki multi-pocket pants with a layering of a black turtleneck and utilitarian jacket.

    How to describe the collection in three words? Violent, anonymous, and order. After been a few minutes in the dark with light flashed, silhouettes appear with hematomas and scars faces (obviously it is makeup), with aesthetic references from military and utility clothing. Technical fabrics as nylon make bombers and coats, embellished with steel details as zippers, push-buttons, multi-pocket pants. We then move more into a defensive style reinforced, but the heavy ranger boots the oversized shapes, giving strength to the looks, like the “blanket like” puffer jacket. Get ready for the harsh winter!
    Click HERE to view the full Tatras Fall Winter 2020 collection.
    #article #tatras #tatrasarticle #tatrasfw20 #younessboumia #pfw #pfwarticle #totemfashion #totemfashionarticleNIC_7815-683×1024NIC_7544-683×1024NIC_7595-683×1024NIC_7411-683×1024

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  • hauturely posted an update 1 year, 3 months ago

    Emerging Designers From The Platform FLYING SOLO Show Their New Fall Winter 2020 Collections During NYFW
    Flying Solo is the largest independent designer platform in the US, formed by independent designers from all around the world. It is owned and operated by the designers themselves, and the objective is to transform fashion culture through revolutionary retail experience and a personal collection. Flying Solo provides them with both opportunities to sell their collections directly to the costumers (online and in their retail store in NYC) and to present them during NYFW in a show they call Flying Solo Couture.

    Last February, a long list of designers presented their FW20 collections. Overall, the show was very eclectic. Each designer has a very different style from the other, which brings more richness to the presentation. The collections went from a very sporty and fashion-forward style to those that opted for more formal clothes and classic shapes.

    There were many significant collections, but some of the designers caught the audience’s attention more than others, leaving a lasting impression. MONOSUIT was one of them. The Russian brand designed by Masha Agapkina presented a collection that combined the signature oversized modern athleisure looks in a neon palette, with more classical styles in black, grey, and white colors, but without losing the sporty vibe. Fur hats, ranging in colors from hot pink to neon turquoise, were also memorable. Di Vicenzo was one of the other highlighted designers. He presented a different collection from Monosuit, which was elegant, glamorous, and luxurious, showing the contrast between designers and their styles. The designs were body-accentuating dresses and separates, made using modern technology and innovative yarns to create perfectly fitted garments that would shape the wearer’s figure with its signature knitted look. With a very neutral color palette including black, white, nude, navy, and maroon, fringes were the star element that adorned the dresses, some of which also included shiny details.
    written by Aina Matamoros
    Click HERE to view the full Flying Solo Fall Winter 2020 collection.
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  • hauturely posted 4 photos 1 year, 3 months ago

    Cynthia Rowley Gets Inspired By Dr. Seuss For Her Spring Summer 2020 Collection
    Cynthia Rowley began her career in fashion while studying at the Art Institute of Chicago. After graduation, she took what little seed money she had and moved to NYC to start her eponymous fashion brand. The designer is known to take risks. This unparalleled sense of adventure that effortlessly translates into the spirit of the brand through a playful assortment of pretty dresses, beachy separates, and swim/surf. Cynthia Rowley has gone on to win numerous accolades, including a CFDA Award and Designer of the Year at the American Image Awards.

    Cynthia Rowley, the brand, is built on the philosophy that fashion should be an adventure. The brand’s signature pretty-meets-sporty assortment features ready-to-wear, surf and swim, fitness, accessories, and home decor. Sustainability plays an essential role in the brand’s production process – limited quantities are produced in every piece to avoid excess inventory.

    Deemed the pioneer of “surf-leisure” by Vogue, the brand’s signature wetsuits and neoprene swimwear are produced using recycled materials and green technology for a gentler and more sustainable environmental impact. Cynthia Rowley’s mission is rooted in women’s empowerment. The brand exudes a spontaneous spirit, and actively redefines fashion’s boundaries, inspiring women everywhere to take risks and live life fearlessly.

    For her SS20 collection, designer Cynthia Rowley turned Tribeca’s tucked-away Jay Street into an animated, happy playland inspired by Dr. Seuss’ “Oh, the Places You’ll Go.”

    Rowley’s runway was printed with images from the book, and a few dresses toward the end of the show included mash-ups of Dr. Seuss’s fine art. But instead of just co-opting his designs, the designer worked in whimsical elements to her feminine fest. Scalloped details, striped raffia hats, and cloud eye makeup all transmitted the same spirit. Aside from floral frocks, Rowley presented strong separates, like trousers with two different colored legs, a column day dress that was half-white, half-beige, and pieces with graphic patchworked color blocks.

    Models with boxy luggage or in a standout floral wetsuit, surfboard in hand, closed the show, ready for their next destinations.
    written by Aina Matamoros
    Click HERE to view the full Cynthia Rowley Spring Summer 2020 collection.
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