hauturely posted 4 photos 6 months ago
Chocheng Spring Summer 2021 Collection Interview
written by Kia Danielle
Chinese Designer Cho Cho Cheng was born in Hong Kong. He wanted to be a designer after watching a film about Coco Chanel. His grandmother Betty Charnuis was also a designer, so it looks like designing and creativity runs in the family. Cheng graduated from Parsons School of Design in New York City where he studied fashion and costume design. Not long after graduation, he launched his brand Chocheng, a women’s wear line, and opened his first store on Madison Avenue in 2010.
His recent Spring Summer 2021 collection, which debuted this past NYFW via online, featured a minimalist aesthetic of black, grey, and white hues with a few pops of color. His clothes are timeless, elegant, and sustainable. What more can a woman ask for?
I had the great opportunity to ask Cho Cho Cheng some questions about his new collection, COVID, and what we can expect from him in the future.
Kia Danielle: What inspired your SS21 collection?
Cho Cho Cheng: The theme of the SS21 collection is the 1961 film Lola, by Jacques Demy, I am particularly inspired by his quote: “Wanting happiness is already a bit of happiness.”
KD: What’s the process for designing your collection?
Cheng: I start my collection with the fabric selection process, then I begin the draping and pattern making process. Once I have the individual garments ready, I will choose a theme that fit the designs, then begin the editing and styling process to put a show together.
KD: How do you want women to feel when they wear your clothes?
Cheng: They must feel comfortable in them, which is why I prefer 100% cotton knit underpinnings since they are soft, supple and breathable. Then they should feel confident, which I always attribute to my handmade shoulder pads. We shall all be well padded to shoulder through life.
KD: In your own words, how has COVID 19 affected the fashion industry, and where do we go from here?
Cheng: Clothing is a necessity, so there’ll always be a demand. I believe the fashion industry will be more vertically integrated in order to reduce cost and delivery time.
KD: So what’s next for your brand and you?
Cheng: I am a vegetarian, so I am aiming to turn my fashion brand vegan by the end of 2021. I would like to launch an e-commerce by the end of 2020. I also hope to launch a full accessories line.
View the full Chocheng collectionHERE.
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hauturely posted 4 photos 4 months, 2 weeks ago
Kat Maconie and Le Clique Spring Summer 2021 Collection
written by Inès Mohamed
Kat Maconie is the woman who founded the Kat Maconie brand eleven years ago. This shoe brand is unique and proposes several choices of shoes and accessories for women. After ten years at the head of her eponymous footwear brand, Kat Maconie knows her way around a pair of shoes.
First of all, let’s talk about the founder, Kat Maconie was born in London, and she attended the London College of Fashion. After two years at Whistles working on buying and product development, Kat Maconie moved into fashion recruitment and began creating her label part-time in a tiny west studio.
Kat Maconie shoes and Le Clique shoes reflect bold colors, intense prints, architectural shapes, and metallic details. Kat has also collaborated with high street brands like Dune and fashion designers such as Felder Felder and Fyodor Golan, creating shoes for their catwalk shows at London Fashion Week.
Her shoes are now stocked in twenty countries and in leading online stores such as Asos and Nasty Gal. Her signature block heels with gold frames and city sandals help her win the Drapers Shoe Designer of the Year award in 2013.
Now her designs bring joy to women worldwide. There is a joyful side to the Kat Maconie brand. It is available across the whole world in different sizes (US sizes, UK sizes, and EU sizes). Kat Maconie offers unique “stand out from the crowd” designs. It means that this is an excellent way to give women the option to order where they are from without losing the time to convert the sizes. Kat Maconie aims to cater to the customer who seeks luxurious footwear but not on an oversized budget.
Inspired by the splendor and the wild spirit, Kat’s new line called Le Clique was born a few years after. This collection is filled with accessible eye-catching designs crafted from quality faux leather and fabrics.
The Clique Collection shows us a new shoe category destined for women through the type, quality, shape, and aspect. Three types of shoes are available Le Clique Mid-Heels, Le Clique Sandals, and Le Clique High-Heels. The shoes are recognizable across the colors and the patterns selected to make these pairs impeccable. Kat knows affordable is the key to sell a lot of pairs of shoes. That is an opportunity to be granted without spending much money.
These collections are available in all sizes, forms, and colors you want for Spring-Summer 2021 to complete your outfit and accompany your bags facilely.
See Kat Maconie products HERE
See Le Clique products HERE
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hauturely posted 4 photos 7 months, 2 weeks ago
Tatras Joins Riot Hill for Fall Winter 2020
written by Youness Boumia
“So Far so good” These are the words we could hear, as an introduction for this special collaboration between TATRAS, known for its high-quality winter sportswear and RIOT HILL, a Streetwear brand founded by Jordan FRESHER and well appreciated by the famous singer The Weeknd. A plus, the support of Bella HADID coming to the show, holding a glass of champagne, in a total look from the collection: a khaki multi-pocket pants with a layering of a black turtleneck and utilitarian jacket.
How to describe the collection in three words? Violent, anonymous, and order. After been a few minutes in the dark with light flashed, silhouettes appear with hematomas and scars faces (obviously it is makeup), with aesthetic references from military and utility clothing. Technical fabrics as nylon make bombers and coats, embellished with steel details as zippers, push-buttons, multi-pocket pants. We then move more into a defensive style reinforced, but the heavy ranger boots the oversized shapes, giving strength to the looks, like the “blanket like” puffer jacket. Get ready for the harsh winter!
Click HERE to view the full Tatras Fall Winter 2020 collection.
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hauturely posted an update 9 months ago
Emerging Designers From The Platform FLYING SOLO Show Their New Fall Winter 2020 Collections During NYFW
Flying Solo is the largest independent designer platform in the US, formed by independent designers from all around the world. It is owned and operated by the designers themselves, and the objective is to transform fashion culture through revolutionary retail experience and a personal collection. Flying Solo provides them with both opportunities to sell their collections directly to the costumers (online and in their retail store in NYC) and to present them during NYFW in a show they call Flying Solo Couture.
Last February, a long list of designers presented their FW20 collections. Overall, the show was very eclectic. Each designer has a very different style from the other, which brings more richness to the presentation. The collections went from a very sporty and fashion-forward style to those that opted for more formal clothes and classic shapes.
There were many significant collections, but some of the designers caught the audience’s attention more than others, leaving a lasting impression. MONOSUIT was one of them. The Russian brand designed by Masha Agapkina presented a collection that combined the signature oversized modern athleisure looks in a neon palette, with more classical styles in black, grey, and white colors, but without losing the sporty vibe. Fur hats, ranging in colors from hot pink to neon turquoise, were also memorable. Di Vicenzo was one of the other highlighted designers. He presented a different collection from Monosuit, which was elegant, glamorous, and luxurious, showing the contrast between designers and their styles. The designs were body-accentuating dresses and separates, made using modern technology and innovative yarns to create perfectly fitted garments that would shape the wearer’s figure with its signature knitted look. With a very neutral color palette including black, white, nude, navy, and maroon, fringes were the star element that adorned the dresses, some of which also included shiny details.
written by Aina Matamoros
Click HERE to view the full Flying Solo Fall Winter 2020 collection.
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hauturely posted 4 photos 9 months ago
Cynthia Rowley Gets Inspired By Dr. Seuss For Her Spring Summer 2020 Collection
Cynthia Rowley began her career in fashion while studying at the Art Institute of Chicago. After graduation, she took what little seed money she had and moved to NYC to start her eponymous fashion brand. The designer is known to take risks. This unparalleled sense of adventure that effortlessly translates into the spirit of the brand through a playful assortment of pretty dresses, beachy separates, and swim/surf. Cynthia Rowley has gone on to win numerous accolades, including a CFDA Award and Designer of the Year at the American Image Awards.
Cynthia Rowley, the brand, is built on the philosophy that fashion should be an adventure. The brand’s signature pretty-meets-sporty assortment features ready-to-wear, surf and swim, fitness, accessories, and home decor. Sustainability plays an essential role in the brand’s production process – limited quantities are produced in every piece to avoid excess inventory.
Deemed the pioneer of “surf-leisure” by Vogue, the brand’s signature wetsuits and neoprene swimwear are produced using recycled materials and green technology for a gentler and more sustainable environmental impact. Cynthia Rowley’s mission is rooted in women’s empowerment. The brand exudes a spontaneous spirit, and actively redefines fashion’s boundaries, inspiring women everywhere to take risks and live life fearlessly.
For her SS20 collection, designer Cynthia Rowley turned Tribeca’s tucked-away Jay Street into an animated, happy playland inspired by Dr. Seuss’ “Oh, the Places You’ll Go.”
Rowley’s runway was printed with images from the book, and a few dresses toward the end of the show included mash-ups of Dr. Seuss’s fine art. But instead of just co-opting his designs, the designer worked in whimsical elements to her feminine fest. Scalloped details, striped raffia hats, and cloud eye makeup all transmitted the same spirit. Aside from floral frocks, Rowley presented strong separates, like trousers with two different colored legs, a column day dress that was half-white, half-beige, and pieces with graphic patchworked color blocks.
Models with boxy luggage or in a standout floral wetsuit, surfboard in hand, closed the show, ready for their next destinations.
written by Aina Matamoros
Click HERE to view the full Cynthia Rowley Spring Summer 2020 collection.
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