Area Spring Summer 2020
Sitting in the rows among the enchanted set of Area’s newest ready-to-wear collection, it would be easy for one to get lost in the sheets of fairy lights raining down from the ceiling. As the presentation began, it was difficult to assign any descriptive language to the collection. Were we, the audience, glimpsing into the future as we have come to expect from co-designers Beckett Fogg and Piotrek Panszczyk, who appear to have never met a jumpsuit, rhinestone, or glittering fishnet T-shirt with a fringe overlay that they didn’t love. It has left one to wonder: is this the shiny, albeit dystopian, future of fashion?
From the very first look that came down the runway, a trim white trouser suit covered from head-to-toe in shiny gold “Area” nameplates. Yes, those nameplates that were all the rage in the ’90s, one’s first impression might be that of excess, or some needed throwback. But upon further inspection, the nameplates were not merely about the indulgence of wearing the famous brand’s name plated in gold all over one’s body, but rather, each nameplate had been translated into a different language. As more models graced the runway, it was apparent, Fogg and Panszczyk sought to highlight both the future, through their meticulously crafted cage dresses with trestle arches encrusted in gold crystal and fringe made of floor-length gold chain, and the past, with a daring take on Chanel’s Modern Woman suit, complete with an entirely bare midriff and sky-high mini, in solid black and covered in nameplates. It becomes evident towards the conclusion of the show that the theme was that inclusion: the Area nameplates translated into almost all languages, the almost dreadlock-like “twist” hairpieces popular among African-American women worn throughout. Some could easily view the latter as cultural appropriation. However, the message the designers sought to convey was one of inclusivity, of learning to appreciate the beauty of others: inclusivity, glitter, and a LOT of glitz: heavy on the glitz.
written by Francis Daly
Click HERE to view the full Area Spring Summer 2020 collection.
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hauturely posted 4 photos 2 months, 4 weeks ago
Tatras Joins Riot Hill for Fall Winter 2020
written by Youness Boumia
“So Far so good” These are the words we could hear, as an introduction for this special collaboration between TATRAS, known for its high-quality winter sportswear and RIOT HILL, a Streetwear brand founded by Jordan FRESHER and well appreciated by the famous singer The Weeknd. A plus, the support of Bella HADID coming to the show, holding a glass of champagne, in a total look from the collection: a khaki multi-pocket pants with a layering of a black turtleneck and utilitarian jacket.
How to describe the collection in three words? Violent, anonymous, and order. After been a few minutes in the dark with light flashed, silhouettes appear with hematomas and scars faces (obviously it is makeup), with aesthetic references from military and utility clothing. Technical fabrics as nylon make bombers and coats, embellished with steel details as zippers, push-buttons, multi-pocket pants. We then move more into a defensive style reinforced, but the heavy ranger boots the oversized shapes, giving strength to the looks, like the “blanket like” puffer jacket. Get ready for the harsh winter!
Click HERE to view the full Tatras Fall Winter 2020 collection.
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hauturely posted an update 4 months, 2 weeks ago
Emerging Designers From The Platform FLYING SOLO Show Their New Fall Winter 2020 Collections During NYFW
Flying Solo is the largest independent designer platform in the US, formed by independent designers from all around the world. It is owned and operated by the designers themselves, and the objective is to transform fashion culture through revolutionary retail experience and a personal collection. Flying Solo provides them with both opportunities to sell their collections directly to the costumers (online and in their retail store in NYC) and to present them during NYFW in a show they call Flying Solo Couture.
Last February, a long list of designers presented their FW20 collections. Overall, the show was very eclectic. Each designer has a very different style from the other, which brings more richness to the presentation. The collections went from a very sporty and fashion-forward style to those that opted for more formal clothes and classic shapes.
There were many significant collections, but some of the designers caught the audience’s attention more than others, leaving a lasting impression. MONOSUIT was one of them. The Russian brand designed by Masha Agapkina presented a collection that combined the signature oversized modern athleisure looks in a neon palette, with more classical styles in black, grey, and white colors, but without losing the sporty vibe. Fur hats, ranging in colors from hot pink to neon turquoise, were also memorable. Di Vicenzo was one of the other highlighted designers. He presented a different collection from Monosuit, which was elegant, glamorous, and luxurious, showing the contrast between designers and their styles. The designs were body-accentuating dresses and separates, made using modern technology and innovative yarns to create perfectly fitted garments that would shape the wearer’s figure with its signature knitted look. With a very neutral color palette including black, white, nude, navy, and maroon, fringes were the star element that adorned the dresses, some of which also included shiny details.
written by Aina Matamoros
Click HERE to view the full Flying Solo Fall Winter 2020 collection.
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Cynthia Rowley Gets Inspired By Dr. Seuss For Her Spring Summer 2020 Collection
Cynthia Rowley began her career in fashion while studying at the Art Institute of Chicago. After graduation, she took what little seed money she had and moved to NYC to start her eponymous fashion brand. The designer is known to take risks. This unparalleled sense of adventure that effortlessly translates into the spirit of the brand through a playful assortment of pretty dresses, beachy separates, and swim/surf. Cynthia Rowley has gone on to win numerous accolades, including a CFDA Award and Designer of the Year at the American Image Awards.
Cynthia Rowley, the brand, is built on the philosophy that fashion should be an adventure. The brand’s signature pretty-meets-sporty assortment features ready-to-wear, surf and swim, fitness, accessories, and home decor. Sustainability plays an essential role in the brand’s production process – limited quantities are produced in every piece to avoid excess inventory.
Deemed the pioneer of “surf-leisure” by Vogue, the brand’s signature wetsuits and neoprene swimwear are produced using recycled materials and green technology for a gentler and more sustainable environmental impact. Cynthia Rowley’s mission is rooted in women’s empowerment. The brand exudes a spontaneous spirit, and actively redefines fashion’s boundaries, inspiring women everywhere to take risks and live life fearlessly.
For her SS20 collection, designer Cynthia Rowley turned Tribeca’s tucked-away Jay Street into an animated, happy playland inspired by Dr. Seuss’ “Oh, the Places You’ll Go.”
Rowley’s runway was printed with images from the book, and a few dresses toward the end of the show included mash-ups of Dr. Seuss’s fine art. But instead of just co-opting his designs, the designer worked in whimsical elements to her feminine fest. Scalloped details, striped raffia hats, and cloud eye makeup all transmitted the same spirit. Aside from floral frocks, Rowley presented strong separates, like trousers with two different colored legs, a column day dress that was half-white, half-beige, and pieces with graphic patchworked color blocks.
Models with boxy luggage or in a standout floral wetsuit, surfboard in hand, closed the show, ready for their next destinations.
written by Aina Matamoros
Click HERE to view the full Cynthia Rowley Spring Summer 2020 collection.
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WISHARAWISH Presents A Collection That Combines Traditional Craftsmanship And Contemporary Design for Spring Summer 2020
Wisharawish Akarasantisook became one of Thailand’s most promising young designers in the early 2010s. His approach to design remains as honest as the first day: it is a form of self-expression rather than business, and creative exploration. Championing technical mastery, immaculate handicrafts, and intricate details on pattern, Wisharawish plays with repetition of forms and geometric shapes, focusing on distinguished craftsmanship from different regions throughout Thailand alongside contemporary design. Wisharawish’s collections are a dialogue between the designer and his clothes, and then between the clothes and their viewers. Fashion becomes a narrative, and a platform to share interpretations and understandings.
Under this idea, he founded the brand WISHARAWISH in the early 2010s and became known not long after its creator won the first prize of Mango Fashion Awards in Barcelona, Spain. WISHARAWISH’s wearable art and technical mastery have been continually exhibited worldwide. From Hyeres’s Festival International de Mode & de Photographie in France to Bangkok Elle Fashion Week in Thailand to Wallpaper* Magazine’s Handmade exhibition. These all helped to put the brand on the fashion map and art scene.
For SS20, the designer Wisharawish Akarasantisook presented a collection where he explores a new chapter for the brand. He combines essential fabrics and sartorial cuts with wide and loose designs, resulting in a fluid, yet very elegant, silhouette. Dresses for women and blazers for men are the star pieces of the collection and the ones that show better this mix between a relaxed fluid style and a sartorial shape.
The color palette was made from powder tones of gray, white, black, beige, and soft blue. The collection also included some geometrical and abstract prints.
written by Aina Matamoros
Click HERE to view the full Wisharawish Spring Summer 2020 collection.
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