• hauturely posted 4 photos 10 months, 2 weeks ago

    Get to Know EK Laboratory
    Founder: Jelizaveta Kozlova, Founder of EK LABORATORY, is an ambitious European entrepreneur, rapidly-establishing an international reputation as Brand Communications Strategist, Digital Producer, and Editor. Recently moved to Dubai from Milano, she is a competitive figure to address branding and marketing communications operations for fashion and luxury brands.
    Jelizaveta’s background holds three degrees, including Media & Marketing at Cambridge, BA Hons Fashion Styling at Southampton, and Masters Luxury and Fashion Brand Management at Istituto Marangoni.
    “Fashion and luxury business was always at the heart, mind, and soul choice of mine in terms of career path.” recaps Jelizaveta. “Honestly speaking, I never gave a second thought about the market to evolve in. I always trust my inner-feelings when it comes to long-term commitments – I believe you need to choose who you are and what you are passionate about at the base. That will keep your spark alive and dedicated whenever instability may arrive.”
    To launch EK LABORATORY was a natural path with her five-year track record in creating commercial and editorial content, monitoring trends, and advising on market entry by connecting clients with right creatives, media, and distribution.

    The Agency & Date of Creation: EK LABORATORY is a boutique consulting agency with end-to-end digital production, marketing communications, and social solutions for fashion, luxury, and
    lifestyle businesses. Officially opened in April 2017, the agency was born from ‘the curiosity to explore the constant innovation between globalization and exclusivity.’

    “The term laboratory stands for a community I wanted to create and represent a team of young, innovative, highly-skilled professionals on an international scale, ready to operate on-the-go conditions,” declares Jelizaveta.
    After firmly establishing a reputation in Milano, their agency was focused on strengthening a Made in Italy concept and to provide a business connection with Russians on convenient terms. Nowadays, EK LABORATORY holds a client-book and partnerships among Italy, United Arab Emirates, Russia, & Post Soviet countries.

    Clientele & Services: EK LABORATORY assists and mentors clients at all stages of their development, including
    start-ups, established businesses, and emerging niche designers. At @eklaboratory their passion is to get in detail about clients aspirations and connect them with key figures in the industry.
    EK LABORATORY offers brand consulting & strategy, content production, public relations & media planning, social media management & influencer marketing, multi-brand showroom planning & distribution, and special branded events coordination.
    A strong online presence is vital, so they love to do both productive and fun. Now, for example, the agency works closely with AR filters, and have successfully launched their own filter Red & Black
    and now they opened the service to do branded filters for clients.

    Growth in the Fashion Industry: Brand communications is a base at EK LABORATORY. Their target is to enhance a client’s visibility with a 360-degree approach to solutions, to maximize brand awareness, adoption, and advocacy by bringing their acute knowledge of how to link the particularity of intended market’s consumer psychology, cultural trends, and communication hierarchy.
    “We put importance in strengthening community relationships with media accounts like Hauturely to cross-communicate key figures and together be mindful about the coverage of particular trends and influences. We all are facing the extreme time pressure with being responsible for growing the industry in an ethical and sustainable way is The Priority on the table, and we are honored to represent a team that stands for authenticity, class, and change,” advises Jelizaveta.

    Recent Agency Achievement: “As we all know Fashion, Design and Luxury Goods Weeks all over the world stands for the best networking and business representing times, and Dubai definitely remains as a global trade capital where we were interested in involving and investigating the changing face of fashion and luxury in the UAE.”
    “The October-November months were special for us to be hosted by @arabfashionweek, @meraas Fashion Days, Fashion Forward Dubai @ffwd, Dubai Design Week, and Dubai Watch Weel. It was a real pleasure to participate as an international media centre & PR partner and network with top GCC-based editors, influencers, creative directors, fashion, and luxury investors. You can learn more about what and how we did via our Instagram stories and posts: http://www.instagram.com/eklaboratory
    said Jelizaveta.

    Agency Evolution: “Predominantly focusing on niche division and its businesses, it is both tricky and awaking to get crisis communications briefs; thus, we aspire to close more of challenging yet remarkable cases. We strive to be known as an agency for integrated communication solutions as a multi-national connector, without settling down to one local representer”, declares Jelizaveta.
    The agency wants to bring more of like-minded professionals on the board and advance together, boosting knowledge transfer between digital and business, incorporating emerging technologies and drive brand experiences the levels ahead.
    “I get sentimental when people call me a Muse, but its what fuels me most, to know that my presence makes a difference in someone’s dedication, and together we make it clear and outstanding.” – Jelizaveta

    If you are interested in what EK Laboratory does and have a willingness to foster a positive culture in business, for partnership and cooperation, email them at info@eklaboratory.com.#article #interview #eklaboratory .

    Image 2 – ‘The Spring Eupnea arrives with a new-in of fashion freedom, discovered in the very essence of the Italian landscape, set in the Abbiategrasso horse reserve’. Produced by EK LABORATORY team for L’Officiel Group.

    Image 3 & 4 – kitsch, daydreaming and Marie Antoinette inspired fashion party in winter editorial story ‘Chic Attitude’ for Rivista Russa luxury and lifestyle magazine, the most trustable Russian consumer-oriented magazine among Italy and Switzerland.0E0BD460-ADC8-4769-87B9-C91AFD70EF0980440440_1331066247065053_2669708360743387136_o_133106624373172078857901_1331066030398408_5090612839442284544_o_133106602706507579009751_1331065963731748_3942141548019318784_o_1331065953731749

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  • hauturely posted 4 photos 1 month, 3 weeks ago

    Tatras Joins Riot Hill for Fall Winter 2020
    written by Youness Boumia
    “So Far so good” These are the words we could hear, as an introduction for this special collaboration between TATRAS, known for its high-quality winter sportswear and RIOT HILL, a Streetwear brand founded by Jordan FRESHER and well appreciated by the famous singer The Weeknd. A plus, the support of Bella HADID coming to the show, holding a glass of champagne, in a total look from the collection: a khaki multi-pocket pants with a layering of a black turtleneck and utilitarian jacket.

    How to describe the collection in three words? Violent, anonymous, and order. After been a few minutes in the dark with light flashed, silhouettes appear with hematomas and scars faces (obviously it is makeup), with aesthetic references from military and utility clothing. Technical fabrics as nylon make bombers and coats, embellished with steel details as zippers, push-buttons, multi-pocket pants. We then move more into a defensive style reinforced, but the heavy ranger boots the oversized shapes, giving strength to the looks, like the “blanket like” puffer jacket. Get ready for the harsh winter!
    Click HERE to view the full Tatras Fall Winter 2020 collection.
    #article #tatras #tatrasarticle #tatrasfw20 #younessboumia #pfw #pfwarticle #totemfashion #totemfashionarticleNIC_7815-683×1024NIC_7544-683×1024NIC_7595-683×1024NIC_7411-683×1024

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  • hauturely posted an update 3 months, 2 weeks ago


    Emerging Designers From The Platform FLYING SOLO Show Their New Fall Winter 2020 Collections During NYFW
    Flying Solo is the largest independent designer platform in the US, formed by independent designers from all around the world. It is owned and operated by the designers themselves, and the objective is to transform fashion culture through revolutionary retail experience and a personal collection. Flying Solo provides them with both opportunities to sell their collections directly to the costumers (online and in their retail store in NYC) and to present them during NYFW in a show they call Flying Solo Couture.

    Last February, a long list of designers presented their FW20 collections. Overall, the show was very eclectic. Each designer has a very different style from the other, which brings more richness to the presentation. The collections went from a very sporty and fashion-forward style to those that opted for more formal clothes and classic shapes.

    There were many significant collections, but some of the designers caught the audience’s attention more than others, leaving a lasting impression. MONOSUIT was one of them. The Russian brand designed by Masha Agapkina presented a collection that combined the signature oversized modern athleisure looks in a neon palette, with more classical styles in black, grey, and white colors, but without losing the sporty vibe. Fur hats, ranging in colors from hot pink to neon turquoise, were also memorable. Di Vicenzo was one of the other highlighted designers. He presented a different collection from Monosuit, which was elegant, glamorous, and luxurious, showing the contrast between designers and their styles. The designs were body-accentuating dresses and separates, made using modern technology and innovative yarns to create perfectly fitted garments that would shape the wearer’s figure with its signature knitted look. With a very neutral color palette including black, white, nude, navy, and maroon, fringes were the star element that adorned the dresses, some of which also included shiny details.
    written by Aina Matamoros
    Click HERE to view the full Flying Solo Fall Winter 2020 collection.
    #article #flyingsolo #flyingsoloarticle #flyingsolofw20 #ainamatamoros #nyfw #nyfwarticle

  • hauturely posted 4 photos 3 months, 2 weeks ago

    Cynthia Rowley Gets Inspired By Dr. Seuss For Her Spring Summer 2020 Collection
    Cynthia Rowley began her career in fashion while studying at the Art Institute of Chicago. After graduation, she took what little seed money she had and moved to NYC to start her eponymous fashion brand. The designer is known to take risks. This unparalleled sense of adventure that effortlessly translates into the spirit of the brand through a playful assortment of pretty dresses, beachy separates, and swim/surf. Cynthia Rowley has gone on to win numerous accolades, including a CFDA Award and Designer of the Year at the American Image Awards.

    Cynthia Rowley, the brand, is built on the philosophy that fashion should be an adventure. The brand’s signature pretty-meets-sporty assortment features ready-to-wear, surf and swim, fitness, accessories, and home decor. Sustainability plays an essential role in the brand’s production process – limited quantities are produced in every piece to avoid excess inventory.

    Deemed the pioneer of “surf-leisure” by Vogue, the brand’s signature wetsuits and neoprene swimwear are produced using recycled materials and green technology for a gentler and more sustainable environmental impact. Cynthia Rowley’s mission is rooted in women’s empowerment. The brand exudes a spontaneous spirit, and actively redefines fashion’s boundaries, inspiring women everywhere to take risks and live life fearlessly.

    For her SS20 collection, designer Cynthia Rowley turned Tribeca’s tucked-away Jay Street into an animated, happy playland inspired by Dr. Seuss’ “Oh, the Places You’ll Go.”

    Rowley’s runway was printed with images from the book, and a few dresses toward the end of the show included mash-ups of Dr. Seuss’s fine art. But instead of just co-opting his designs, the designer worked in whimsical elements to her feminine fest. Scalloped details, striped raffia hats, and cloud eye makeup all transmitted the same spirit. Aside from floral frocks, Rowley presented strong separates, like trousers with two different colored legs, a column day dress that was half-white, half-beige, and pieces with graphic patchworked color blocks.

    Models with boxy luggage or in a standout floral wetsuit, surfboard in hand, closed the show, ready for their next destinations.
    written by Aina Matamoros
    Click HERE to view the full Cynthia Rowley Spring Summer 2020 collection.
    #article #cynthiarowley #cynthiarowleyarticle #cynthiarowleyss20 #ainamatamoros #nyfw #nyfwarticle hauturely_3-p1940422hauturely_11-p1940521hauturely_15-p1940554hauturely_36-p1940969

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  • hauturely posted 4 photos 3 months, 2 weeks ago

    WISHARAWISH Presents A Collection That Combines Traditional Craftsmanship And Contemporary Design for Spring Summer 2020

    Wisharawish Akarasantisook became one of Thailand’s most promising young designers in the early 2010s. His approach to design remains as honest as the first day: it is a form of self-expression rather than business, and creative exploration. Championing technical mastery, immaculate handicrafts, and intricate details on pattern, Wisharawish plays with repetition of forms and geometric shapes, focusing on distinguished craftsmanship from different regions throughout Thailand alongside contemporary design. Wisharawish’s collections are a dialogue between the designer and his clothes, and then between the clothes and their viewers. Fashion becomes a narrative, and a platform to share interpretations and understandings.

    Under this idea, he founded the brand WISHARAWISH in the early 2010s and became known not long after its creator won the first prize of Mango Fashion Awards in Barcelona, Spain. WISHARAWISH’s wearable art and technical mastery have been continually exhibited worldwide. From Hyeres’s Festival International de Mode & de Photographie in France to Bangkok Elle Fashion Week in Thailand to Wallpaper* Magazine’s Handmade exhibition. These all helped to put the brand on the fashion map and art scene.

    For SS20, the designer Wisharawish Akarasantisook presented a collection where he explores a new chapter for the brand. He combines essential fabrics and sartorial cuts with wide and loose designs, resulting in a fluid, yet very elegant, silhouette. Dresses for women and blazers for men are the star pieces of the collection and the ones that show better this mix between a relaxed fluid style and a sartorial shape.

    The color palette was made from powder tones of gray, white, black, beige, and soft blue. The collection also included some geometrical and abstract prints.
    written by Aina Matamoros
    Click HERE to view the full Wisharawish Spring Summer 2020 collection.
    #article #wisharawish #wisharawisharticle #wisharawishss20 #ainamatamoros #rfwt #rfwtarticle #tfw hauturely_rakuten-tokyo-fashion-week-18-octobre-324hauturely_rakuten-tokyo-fashion-week-18-octobre-331hauturely_rakuten-tokyo-fashion-week-18-octobre-339hauturely_rakuten-tokyo-fashion-week-18-octobre-345

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