• hauturely posted 4 photos 1 year, 2 months ago

    Maria Aristidou Fall Winter 2019 during Haute Couture Fashion Week
    Hauturely: Can you please tell us about yourself?
    Maria: My name is Maria Aristidou, and I am a fashion designer from Cyprus. From the early years of my studies in Economics, I discovered and developed, with a great persistence as a self-learner, my love for fashion design. I first started my designing career with menswear, and then womenswear followed. In 2015, the introduction of my first Autumn/Winter 2015 limited knit scarf collection was the start of a new concept in the Maria Aristidou designs. The magic of knitwear allows me to create and explore various knit patterns with luxurious threads and techniques. Moreover, the craftsmanship of elaborate hand-embroideries adds to the luxury of the uniqueness of Maria Aristidou fabrics for my couture knit evening wear as well as for the luxury knit beachwear for both men and women.
    After two seasons in luxury Ready To Wear, in July 2016, I deputed my first Couture Collection during the Paris Haute Couture Fashion Week and continue to do so today!

    Hauturely: How do you feel now that the show is over?
    Maria: Relieved, sad because it’s over. The adrenaline from the last four months was high and a great motivator, but I am now feeling the pressure of what will follow regarding sales.

    Hauturely: What was your favorite piece to make?
    Maria: Since I specialize in knitwear, making this collection and every collection is the process of its development that I really enjoy. I love the timing while developing and producing the fabrics, color combinations, and hand embroidery designs. Thus, at the end of the day, every piece is unique to me.

    Hauturely: What difficulties do you have to face and how do you overcome them?
    Maria: I prefer to mention difficulties as obstacles because I find it easier to be motivated and find ways to overcome them. Raw material limitations in Cyprus and knit machine technicalities are some of the issues that I usually have to face. When it comes to the collection and development difficulties, arise I always try to find what is the next best solution. Sometimes it’s not the desirable one, but I find ways to incorporate it in a way that is closer to the initial goal. Another obstacle is the budget that is needed every season. It is a challenge that always has to have a plan.

    Hauturely: Which model or top model would you like to have for your shows?
    Maria: I don’t want to name someone, because I enjoy working with models, famous or not. I like when they have a great personality, and that shows many times when we do the fittings. They can be super famous or beginner models, but at the end of the day, the most important factor is how they work with the team and designer and how well they walk on the catwalk.

    Hauturely: Who do you dream of having front row at your show?
    Maria: It sounds very cliche, but I would love to have chief editors of magazines, famous bloggers, VIP’s and last but not least, my parents and friends. It’s great to feel the support when I am backstage from my people.

    Hauturely: What characteristics does our brand’s customers have?
    Maria: Sophisticated, practical, romantic, sexy, but most importantly a feminine woman that will enjoy wearing Maria Aristidou luxury knit brand.

    Hauturely: What is your vision of Haute Couture?
    Maria: Haute Couture is simply magic! It is all about handcrafted, luxury, but in my eyes, it is also about wearability. Being a Couture designer, not a Haute Couture one, every season I try to show something different on my knit fabrics, patterns, embroideries, and in my designs while at the same time being wearable to the market I refer. At first glance, some can say that luxury fashion is all about price, big fashion house products and that it is usually due to high consumer range. Although I believe luxury fashion is more than just looking “rich.” Based on my experience a luxury product, its all about its uniqueness, exclusivity, the research, and development to make that product, its craftsmanship, and not just the price or the label name because it is expensive. Luxury is a special product that is made in a smaller number of pieces and not in mass production. The luxury of a product can be defined in its purity and the feeling of something new, something different. In my case, “knit” is the new luxury. With all the mentioned above, for all seasons, for many reasons, luxury is misunderstood.
    written by Lunda Fallon

    Click HERE to view the full Maria Aristidou Couture Fall Winter 2019 collection.
    #article #mariaaristidou #mariaaristidouarticle #mariaaristidoufw19 #lundafallon #mephistopheles #mephistophelesarticle #hcfw19 #hcfwarticle #interview
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  • hauturely posted 4 photos 1 month, 3 weeks ago

    Tatras Joins Riot Hill for Fall Winter 2020
    written by Youness Boumia
    “So Far so good” These are the words we could hear, as an introduction for this special collaboration between TATRAS, known for its high-quality winter sportswear and RIOT HILL, a Streetwear brand founded by Jordan FRESHER and well appreciated by the famous singer The Weeknd. A plus, the support of Bella HADID coming to the show, holding a glass of champagne, in a total look from the collection: a khaki multi-pocket pants with a layering of a black turtleneck and utilitarian jacket.

    How to describe the collection in three words? Violent, anonymous, and order. After been a few minutes in the dark with light flashed, silhouettes appear with hematomas and scars faces (obviously it is makeup), with aesthetic references from military and utility clothing. Technical fabrics as nylon make bombers and coats, embellished with steel details as zippers, push-buttons, multi-pocket pants. We then move more into a defensive style reinforced, but the heavy ranger boots the oversized shapes, giving strength to the looks, like the “blanket like” puffer jacket. Get ready for the harsh winter!
    Click HERE to view the full Tatras Fall Winter 2020 collection.
    #article #tatras #tatrasarticle #tatrasfw20 #younessboumia #pfw #pfwarticle #totemfashion #totemfashionarticleNIC_7815-683×1024NIC_7544-683×1024NIC_7595-683×1024NIC_7411-683×1024

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  • hauturely posted an update 3 months, 2 weeks ago


    Emerging Designers From The Platform FLYING SOLO Show Their New Fall Winter 2020 Collections During NYFW
    Flying Solo is the largest independent designer platform in the US, formed by independent designers from all around the world. It is owned and operated by the designers themselves, and the objective is to transform fashion culture through revolutionary retail experience and a personal collection. Flying Solo provides them with both opportunities to sell their collections directly to the costumers (online and in their retail store in NYC) and to present them during NYFW in a show they call Flying Solo Couture.

    Last February, a long list of designers presented their FW20 collections. Overall, the show was very eclectic. Each designer has a very different style from the other, which brings more richness to the presentation. The collections went from a very sporty and fashion-forward style to those that opted for more formal clothes and classic shapes.

    There were many significant collections, but some of the designers caught the audience’s attention more than others, leaving a lasting impression. MONOSUIT was one of them. The Russian brand designed by Masha Agapkina presented a collection that combined the signature oversized modern athleisure looks in a neon palette, with more classical styles in black, grey, and white colors, but without losing the sporty vibe. Fur hats, ranging in colors from hot pink to neon turquoise, were also memorable. Di Vicenzo was one of the other highlighted designers. He presented a different collection from Monosuit, which was elegant, glamorous, and luxurious, showing the contrast between designers and their styles. The designs were body-accentuating dresses and separates, made using modern technology and innovative yarns to create perfectly fitted garments that would shape the wearer’s figure with its signature knitted look. With a very neutral color palette including black, white, nude, navy, and maroon, fringes were the star element that adorned the dresses, some of which also included shiny details.
    written by Aina Matamoros
    Click HERE to view the full Flying Solo Fall Winter 2020 collection.
    #article #flyingsolo #flyingsoloarticle #flyingsolofw20 #ainamatamoros #nyfw #nyfwarticle

  • hauturely posted 4 photos 3 months, 2 weeks ago

    Cynthia Rowley Gets Inspired By Dr. Seuss For Her Spring Summer 2020 Collection
    Cynthia Rowley began her career in fashion while studying at the Art Institute of Chicago. After graduation, she took what little seed money she had and moved to NYC to start her eponymous fashion brand. The designer is known to take risks. This unparalleled sense of adventure that effortlessly translates into the spirit of the brand through a playful assortment of pretty dresses, beachy separates, and swim/surf. Cynthia Rowley has gone on to win numerous accolades, including a CFDA Award and Designer of the Year at the American Image Awards.

    Cynthia Rowley, the brand, is built on the philosophy that fashion should be an adventure. The brand’s signature pretty-meets-sporty assortment features ready-to-wear, surf and swim, fitness, accessories, and home decor. Sustainability plays an essential role in the brand’s production process – limited quantities are produced in every piece to avoid excess inventory.

    Deemed the pioneer of “surf-leisure” by Vogue, the brand’s signature wetsuits and neoprene swimwear are produced using recycled materials and green technology for a gentler and more sustainable environmental impact. Cynthia Rowley’s mission is rooted in women’s empowerment. The brand exudes a spontaneous spirit, and actively redefines fashion’s boundaries, inspiring women everywhere to take risks and live life fearlessly.

    For her SS20 collection, designer Cynthia Rowley turned Tribeca’s tucked-away Jay Street into an animated, happy playland inspired by Dr. Seuss’ “Oh, the Places You’ll Go.”

    Rowley’s runway was printed with images from the book, and a few dresses toward the end of the show included mash-ups of Dr. Seuss’s fine art. But instead of just co-opting his designs, the designer worked in whimsical elements to her feminine fest. Scalloped details, striped raffia hats, and cloud eye makeup all transmitted the same spirit. Aside from floral frocks, Rowley presented strong separates, like trousers with two different colored legs, a column day dress that was half-white, half-beige, and pieces with graphic patchworked color blocks.

    Models with boxy luggage or in a standout floral wetsuit, surfboard in hand, closed the show, ready for their next destinations.
    written by Aina Matamoros
    Click HERE to view the full Cynthia Rowley Spring Summer 2020 collection.
    #article #cynthiarowley #cynthiarowleyarticle #cynthiarowleyss20 #ainamatamoros #nyfw #nyfwarticle hauturely_3-p1940422hauturely_11-p1940521hauturely_15-p1940554hauturely_36-p1940969

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  • hauturely posted 4 photos 3 months, 2 weeks ago

    WISHARAWISH Presents A Collection That Combines Traditional Craftsmanship And Contemporary Design for Spring Summer 2020

    Wisharawish Akarasantisook became one of Thailand’s most promising young designers in the early 2010s. His approach to design remains as honest as the first day: it is a form of self-expression rather than business, and creative exploration. Championing technical mastery, immaculate handicrafts, and intricate details on pattern, Wisharawish plays with repetition of forms and geometric shapes, focusing on distinguished craftsmanship from different regions throughout Thailand alongside contemporary design. Wisharawish’s collections are a dialogue between the designer and his clothes, and then between the clothes and their viewers. Fashion becomes a narrative, and a platform to share interpretations and understandings.

    Under this idea, he founded the brand WISHARAWISH in the early 2010s and became known not long after its creator won the first prize of Mango Fashion Awards in Barcelona, Spain. WISHARAWISH’s wearable art and technical mastery have been continually exhibited worldwide. From Hyeres’s Festival International de Mode & de Photographie in France to Bangkok Elle Fashion Week in Thailand to Wallpaper* Magazine’s Handmade exhibition. These all helped to put the brand on the fashion map and art scene.

    For SS20, the designer Wisharawish Akarasantisook presented a collection where he explores a new chapter for the brand. He combines essential fabrics and sartorial cuts with wide and loose designs, resulting in a fluid, yet very elegant, silhouette. Dresses for women and blazers for men are the star pieces of the collection and the ones that show better this mix between a relaxed fluid style and a sartorial shape.

    The color palette was made from powder tones of gray, white, black, beige, and soft blue. The collection also included some geometrical and abstract prints.
    written by Aina Matamoros
    Click HERE to view the full Wisharawish Spring Summer 2020 collection.
    #article #wisharawish #wisharawisharticle #wisharawishss20 #ainamatamoros #rfwt #rfwtarticle #tfw hauturely_rakuten-tokyo-fashion-week-18-octobre-324hauturely_rakuten-tokyo-fashion-week-18-octobre-331hauturely_rakuten-tokyo-fashion-week-18-octobre-339hauturely_rakuten-tokyo-fashion-week-18-octobre-345

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