hauturely posted 4 photos 1 month ago
Maria Aristidou Fall Winter 2019 during Haute Couture Fashion Week
Hauturely: Can you please tell us about yourself?
Maria: My name is Maria Aristidou, and I am a fashion designer from Cyprus. From the early years of my studies in Economics, I discovered and developed, with a great persistence as a self-learner, my love for fashion design. I first started my designing career with menswear, and then womenswear followed. In 2015, the introduction of my first Autumn/Winter 2015 limited knit scarf collection was the start of a new concept in the Maria Aristidou designs. The magic of knitwear allows me to create and explore various knit patterns with luxurious threads and techniques. Moreover, the craftsmanship of elaborate hand-embroideries adds to the luxury of the uniqueness of Maria Aristidou fabrics for my couture knit evening wear as well as for the luxury knit beachwear for both men and women.
After two seasons in luxury Ready To Wear, in July 2016, I deputed my first Couture Collection during the Paris Haute Couture Fashion Week and continue to do so today!
Hauturely: How do you feel now that the show is over?
Maria: Relieved, sad because it’s over. The adrenaline from the last four months was high and a great motivator, but I am now feeling the pressure of what will follow regarding sales.
Hauturely: What was your favorite piece to make?
Maria: Since I specialize in knitwear, making this collection and every collection is the process of its development that I really enjoy. I love the timing while developing and producing the fabrics, color combinations, and hand embroidery designs. Thus, at the end of the day, every piece is unique to me.
Hauturely: What difficulties do you have to face and how do you overcome them?
Maria: I prefer to mention difficulties as obstacles because I find it easier to be motivated and find ways to overcome them. Raw material limitations in Cyprus and knit machine technicalities are some of the issues that I usually have to face. When it comes to the collection and development difficulties, arise I always try to find what is the next best solution. Sometimes it’s not the desirable one, but I find ways to incorporate it in a way that is closer to the initial goal. Another obstacle is the budget that is needed every season. It is a challenge that always has to have a plan.
Hauturely: Which model or top model would you like to have for your shows?
Maria: I don’t want to name someone, because I enjoy working with models, famous or not. I like when they have a great personality, and that shows many times when we do the fittings. They can be super famous or beginner models, but at the end of the day, the most important factor is how they work with the team and designer and how well they walk on the catwalk.
Hauturely: Who do you dream of having front row at your show?
Maria: It sounds very cliche, but I would love to have chief editors of magazines, famous bloggers, VIP’s and last but not least, my parents and friends. It’s great to feel the support when I am backstage from my people.
Hauturely: What characteristics does our brand’s customers have?
Maria: Sophisticated, practical, romantic, sexy, but most importantly a feminine woman that will enjoy wearing Maria Aristidou luxury knit brand.
Hauturely: What is your vision of Haute Couture?
Maria: Haute Couture is simply magic! It is all about handcrafted, luxury, but in my eyes, it is also about wearability. Being a Couture designer, not a Haute Couture one, every season I try to show something different on my knit fabrics, patterns, embroideries, and in my designs while at the same time being wearable to the market I refer. At first glance, some can say that luxury fashion is all about price, big fashion house products and that it is usually due to high consumer range. Although I believe luxury fashion is more than just looking “rich.” Based on my experience a luxury product, its all about its uniqueness, exclusivity, the research, and development to make that product, its craftsmanship, and not just the price or the label name because it is expensive. Luxury is a special product that is made in a smaller number of pieces and not in mass production. The luxury of a product can be defined in its purity and the feeling of something new, something different. In my case, “knit” is the new luxury. With all the mentioned above, for all seasons, for many reasons, luxury is misunderstood.
written by Lunda Fallon
Click HERE to view the full Maria Aristidou Couture Fall Winter 2019 collection.
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hauturely posted 4 photos 3 days, 10 hours ago
Chocheng Spring Summer 2020 during New York Fashion Week
Showing again at New York Fashion Week was our favorite designer Cho Cho Cheng of Chocheng. Cheng studied fashion and costume design at Parsons School of Design then moving to London, working at Savile Row to learn the art and skills of British tailoring.
The Chocheng brand focuses on using natural and cruelty-free materials while adding luxurious details to the pieces. Fabrics are produced in Europe, while the garments are hand-sewn in London using skills and techniques from Savile Row. Cheng also chooses to have accessories made in Italy. These factors and details that have gone into the Chocheng collections are what makes this brand our favorite.
Like last season, this season used a similar theme of 1960’s movies. Although this season’s focuses were on the films Plein Soleil and Midnight Lace. The collection encompasses the retro aspects you would expect while still having a heavy emphasis on glamor, femininity, and mystery. Colors and patterns used in the collection include candy stripes, coral red, soft shades of pink, and neutral tones. Dresses, skirts, blouses, and jackets where the main types of garments seen throughout the collection. Our favorite look was the strapless bermuda top combined with a matching jacket and mini skirt in a candy stripe pattern, accessorised with large wooden framed sunglasses, a straw woven handbag and a pair of lace-up platform espadrilles made for an ultimate fun, chic, day look that we can look forward to in the next spring season.
written by Style is Viral
Click HERE to view the full Chocheng Spring Summer 2020 collection.
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CHOCHENG NEW YORK FASHION WEEK 09/08/2019CHOCHENG NEW YORK FASHION WEEK 09/08/2019CHOCHENG NEW YORK FASHION WEEK 09/08/2019CHOCHENG NEW YORK FASHION WEEK 09/08/2019
hauturely posted 4 photos 1 month, 1 week ago
Designs Influenced by Paul Poiret’s Japanese-Inspired Silhouette at Cushnie Fall Winter 2019 during New York Fashion Week
Carly Cushnie, famed for creating beautifully crafted designs that flatter the curves of a woman’s body. These looks enticed us with her recent collection inspired by French master couturier, Paul Poiret’s 20th-century Japanese-inspired silhouettes. She also took inspiration from the Japanese art of floral arrangements. Forming angular shapes, and geometric folds inspired by artist Nicola Kloosterman’s Shadowplay collage series. She chose to design this elegant Japanese-inspired collection in decadent navy, burgundy, blue, and purple hues.
She kept her signature aesthetic of feminine, clean lines, emphasizing on the shape, and form. Hints of boldness were articulated in forms of Japanese-inspired floral print embroidery, artful draping and folds to create pleated shoulder, asymmetrical neckline, and fringed details. The runway looks consisted of exquisitely constructed tops, jackets, trousers, jumpsuits, and skirts in luxurious satin and velvet fabrics.
This well-tailored collection, with its intricate use of handcrafted techniques, could only be expected of Cushnie.
written by Tiffany Le
Click HERE to view the full Cushine Fall Winter 2019 collection.
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hauturely posted 4 photos 1 month, 2 weeks ago
Afffair Spring Summer 2019 during New York Fashion Week
Showing on the last day of fashion week was one of our favorite brands, Afffair. Quickly rising to the top as a preferred choice for celebrities and on the red carpet, designer Rufat Ismayel, creator of Afffair, brought a glamorous vision for this season and the brand. Born in Baku, Azerbaijan, Ismayel got his start by modeling for fashion houses as a teenager. He modeled for top brands like Paco Rabanne and Valentine Yudashkin. Then he realized he wanted to make a shift and create his own fashion brand and designs. Moving to Istanbul, he launched Afffair. Ismayel manages everything from design to factory garment production.
Jeweled details and elegant evening gowns are some of the features that make this collection so luxurious. Most pieces shown this season were dresses except for the occasional jumper, pants, shorts, skirt, and tops. Colors used in the collection were green, gold, and black. Materials noticed included organza, satin, velvet, and chiffon. The collection used opaque materials, and played with the use of skin which added sexy and mysterious vibes. A few of the looks were styled with a headband that complimented the collection.
written by Style is Viral
Click HERE to view the full Afffair Spring Summer 2019 collection.
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hauturely posted 4 photos 1 month, 2 weeks ago
Concept Korea Fall Winter 2019 during New York Fashion Week
The very idea of Concept Korea is a fascinating one: a government-sponsored fashion collective developed to promote a burgeoning crop of talented Korean designers on a global platform. This season, breakthrough brands IISE and LIE each brought exciting, though very different, aesthetics to the world at NYFW.
LIE opened with a strong offering from designer Chungchung Lee, who delivered a relaxed, dynamic line of feminine daywear to the runway. A visually complex line with layers of contrasting textures, harsh patterns, and experimental textile combinations, Lee’s design aesthetic was unfamiliar, but altogether very desirable. Look-after-look demanded attention and conjured a sense of luxury and wealth: the mid-collection ensemble of wool plaid trousers and a leopard print jacket, both paired with a clashing midi blouse constructed of plaid, matching leopard print, and lace. Lee is an exciting young designer able to actualize his experimental vision and deliver it earnestly on the runway; LIE invokes curiosity and is very promising.
Helmed by design duo (and brothers) Terrence and Kevin Kim, IISE closed the collective with the intriguing and aptly titled collection, “Protest,” featuring 20 handpicked models of different races, looks, and attitudes. Constructed of materials sourced solely from their home city of Seoul, Protest offered an authentic, surprisingly emotive collection of streetwear designs. Several strong looks in head-to-toe black opened, notably a layered, sleek ensemble of sheer stockings, bicycle shorts, and a nicely tailored vinyl zip-up under a simple, utilitarian jacket. With each look more color was introduced until the complete absence of black was palpable: the intricately patterned and designed pastel blue poncho and trouser set brought a daring authenticity that was all in the details, how it created space and movement down the runway. IISE’s first NYFW offering was spirited and unique, an exploration of a global city’s history and how that narrative might illuminate its future.
written by Francis Lamar
Click HERE to view the full IISE Fall Winter 2019 collection.
Click HERE to view the full LIE Fall Winter 2019 collection.
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