hauturely posted 4 photos 2 months, 1 week ago
Maria Aristidou Fall Winter 2019 during Haute Couture Fashion Week
Hauturely: Can you please tell us about yourself?
Maria: My name is Maria Aristidou, and I am a fashion designer from Cyprus. From the early years of my studies in Economics, I discovered and developed, with a great persistence as a self-learner, my love for fashion design. I first started my designing career with menswear, and then womenswear followed. In 2015, the introduction of my first Autumn/Winter 2015 limited knit scarf collection was the start of a new concept in the Maria Aristidou designs. The magic of knitwear allows me to create and explore various knit patterns with luxurious threads and techniques. Moreover, the craftsmanship of elaborate hand-embroideries adds to the luxury of the uniqueness of Maria Aristidou fabrics for my couture knit evening wear as well as for the luxury knit beachwear for both men and women.
After two seasons in luxury Ready To Wear, in July 2016, I deputed my first Couture Collection during the Paris Haute Couture Fashion Week and continue to do so today!
Hauturely: How do you feel now that the show is over?
Maria: Relieved, sad because it’s over. The adrenaline from the last four months was high and a great motivator, but I am now feeling the pressure of what will follow regarding sales.
Hauturely: What was your favorite piece to make?
Maria: Since I specialize in knitwear, making this collection and every collection is the process of its development that I really enjoy. I love the timing while developing and producing the fabrics, color combinations, and hand embroidery designs. Thus, at the end of the day, every piece is unique to me.
Hauturely: What difficulties do you have to face and how do you overcome them?
Maria: I prefer to mention difficulties as obstacles because I find it easier to be motivated and find ways to overcome them. Raw material limitations in Cyprus and knit machine technicalities are some of the issues that I usually have to face. When it comes to the collection and development difficulties, arise I always try to find what is the next best solution. Sometimes it’s not the desirable one, but I find ways to incorporate it in a way that is closer to the initial goal. Another obstacle is the budget that is needed every season. It is a challenge that always has to have a plan.
Hauturely: Which model or top model would you like to have for your shows?
Maria: I don’t want to name someone, because I enjoy working with models, famous or not. I like when they have a great personality, and that shows many times when we do the fittings. They can be super famous or beginner models, but at the end of the day, the most important factor is how they work with the team and designer and how well they walk on the catwalk.
Hauturely: Who do you dream of having front row at your show?
Maria: It sounds very cliche, but I would love to have chief editors of magazines, famous bloggers, VIP’s and last but not least, my parents and friends. It’s great to feel the support when I am backstage from my people.
Hauturely: What characteristics does our brand’s customers have?
Maria: Sophisticated, practical, romantic, sexy, but most importantly a feminine woman that will enjoy wearing Maria Aristidou luxury knit brand.
Hauturely: What is your vision of Haute Couture?
Maria: Haute Couture is simply magic! It is all about handcrafted, luxury, but in my eyes, it is also about wearability. Being a Couture designer, not a Haute Couture one, every season I try to show something different on my knit fabrics, patterns, embroideries, and in my designs while at the same time being wearable to the market I refer. At first glance, some can say that luxury fashion is all about price, big fashion house products and that it is usually due to high consumer range. Although I believe luxury fashion is more than just looking “rich.” Based on my experience a luxury product, its all about its uniqueness, exclusivity, the research, and development to make that product, its craftsmanship, and not just the price or the label name because it is expensive. Luxury is a special product that is made in a smaller number of pieces and not in mass production. The luxury of a product can be defined in its purity and the feeling of something new, something different. In my case, “knit” is the new luxury. With all the mentioned above, for all seasons, for many reasons, luxury is misunderstood.
written by Lunda Fallon
Click HERE to view the full Maria Aristidou Couture Fall Winter 2019 collection.
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hauturely posted 4 photos 4 weeks, 1 day ago
For The Bold And Daring To The Shy And Reserved at Blumarine Fall Winter 2019 during Milano Fashion Week
For the Fall Winter 2019 collection, Creative Director – Anna Molinari builds a romantic and gently nostalgic world.
The first look consisted of an ecru fur-trimmed collar coat paired with black patent leather boots reaching for the waist that generated a feminine yet classic feel. Molinari enunciates why it is time to bid goodbye to the argyle-pattern by presenting a fresh twist in hues of lavender, mauve, and periwinkle. She uses the pattern on skirts, sweaters, even dresses, with flashes of silver used decisively and not sparingly.
The collection included outerwear with boudoir connotations. With lace and fur embellishments, it is fresh, colorful, and appealing to the younger audience. As seen on corseted outerwear, pencil skirts, coats, and dresses, leopard is still our favorite cat.
The designer broke the glass ceiling through a symphony of style and creativity. The rose print of the brand’s DNA that has remained consistent over the past 42 years shows up yet again. This time, delicacy against the punk rock elements generated a rejuvenated and younger feeling. The signature print on dresses, tops, cardigans, and jumpsuits showcases a contrasting but not clashing effect. This is quite appealing as the feminine motif is paired with rock leather boots. The colors used this season were a pastel overload of whimsy yellow, sage green, floss pink, creamy mint. It was like being a kid in a candy shop when you have so many options.
Show-stealing outfits with leopard print coats and black pussy bow collars slowly made an appearance. A see-through lace gown with Swarovski details on the bottom half with feather trimmings was worth drooling over. A knee-length leopard print skirt with a bow tied at the back and a black, satin bathrobe-style jumpsuit with wide lapels were a few other ensembles making a statement. However, on the other hand, we had some classic offerings, like a leather A-line skirt, versions of the LBD and see-through dresses for emergency moments of “I have nothing to wear.” As for accessories, wool socks paired with strappy pointy stilettos was every girl’s high school dream.
For the upcoming season of lower temperatures, Blumarine is all about the ethereal elegance and high-impact glamour. Molinari offers a vast collection of dresses to choose from, that accommodates everyone from the bold and daring to the shy and reserved.
written by Daleeda Soomar
Click HERE to view the full Blumarine Fall Winter 2019 collection.
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hauturely posted 4 photos 1 month ago
New Vision of Streetwear at DAWEI Fall Winter 2019 during Paris Fashion Week
The DAWEI Studio brand was holding a presentation at the Palais de Tokyo venue. We scheduled an appointment so we could preview the collection. This brand, created by the Chinese designer Dawei Sun, who after studying Fine Arts in China, continued his studies in France at the Chambre Syndicale de la Haute Couture. After graduation, he worked for several big fashion houses like CACHAREL, BALENCIAGA and JOHN GALLIANO. Sun had already created a fashion label called BELLE NINON, in pair with Ling LIU. Although he chose to practice solo for his brand EPONYME, with more freedom, with a more masculine DNA, and strong streetwear. For this season of DAWEI Studio, Sun offers us a collection with a wardrobe based on the winter Womenswear’s archetypes. These have been reworked using a creative process, in a very graphic way, and with particular care in the choice of fabrics.
The first look is a unique trend from DAWEI. The trompe l’oeil coat merges a fitted dress and a tonal coat while they form one. The following looks, found in a more sportswear version were playing on the solid areas of material to highlight the design details such as pockets, or inclined backs. One could camouflage himself in the oversize puffer jackets made with a crossed front closure. This is where we see designer SUN had fun in his creative process by giving not only style but also an attitude for the DAWEI woman this season. She is not afraid to have clothes that are too wide and dares the overlay games by choice of texture and colors. Thus a boyfriend shape striped shirt becomes an oversize dress, and a pleated nude colored skirt harmonizes with the accent of a silver sequined jacket. DAWEI has not neglected the more classic silhouettes. He revisits these in a large flat Prince of Wales pattern or Vichy pattern on trapeze skirts, split to give more amplitude. He contrasts these looks with knit sweaters. On the side of a few of the sweaters are a knitted pattern of a dinosaur head and raptor claw.
written by Youness Boumia
Click HERE to view the full Dawei Fall Winter 2019 collection.
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hauturely posted 4 photos 1 month, 1 week ago
Chocheng Spring Summer 2020 during New York Fashion Week
Showing again at New York Fashion Week was our favorite designer Cho Cho Cheng of Chocheng. Cheng studied fashion and costume design at Parsons School of Design then moving to London, working at Savile Row to learn the art and skills of British tailoring.
The Chocheng brand focuses on using natural and cruelty-free materials while adding luxurious details to the pieces. Fabrics are produced in Europe, while the garments are hand-sewn in London using skills and techniques from Savile Row. Cheng also chooses to have accessories made in Italy. These factors and details that have gone into the Chocheng collections are what makes this brand our favorite.
Like last season, this season used a similar theme of 1960’s movies. Although this season’s focuses were on the films Plein Soleil and Midnight Lace. The collection encompasses the retro aspects you would expect while still having a heavy emphasis on glamor, femininity, and mystery. Colors and patterns used in the collection include candy stripes, coral red, soft shades of pink, and neutral tones. Dresses, skirts, blouses, and jackets where the main types of garments seen throughout the collection. Our favorite look was the strapless bermuda top combined with a matching jacket and mini skirt in a candy stripe pattern, accessorised with large wooden framed sunglasses, a straw woven handbag and a pair of lace-up platform espadrilles made for an ultimate fun, chic, day look that we can look forward to in the next spring season.
written by Style is Viral
Click HERE to view the full Chocheng Spring Summer 2020 collection.
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CHOCHENG NEW YORK FASHION WEEK 09/08/2019CHOCHENG NEW YORK FASHION WEEK 09/08/2019CHOCHENG NEW YORK FASHION WEEK 09/08/2019CHOCHENG NEW YORK FASHION WEEK 09/08/2019
hauturely posted 4 photos 2 months, 2 weeks ago
Designs Influenced by Paul Poiret’s Japanese-Inspired Silhouette at Cushnie Fall Winter 2019 during New York Fashion Week
Carly Cushnie, famed for creating beautifully crafted designs that flatter the curves of a woman’s body. These looks enticed us with her recent collection inspired by French master couturier, Paul Poiret’s 20th-century Japanese-inspired silhouettes. She also took inspiration from the Japanese art of floral arrangements. Forming angular shapes, and geometric folds inspired by artist Nicola Kloosterman’s Shadowplay collage series. She chose to design this elegant Japanese-inspired collection in decadent navy, burgundy, blue, and purple hues.
She kept her signature aesthetic of feminine, clean lines, emphasizing on the shape, and form. Hints of boldness were articulated in forms of Japanese-inspired floral print embroidery, artful draping and folds to create pleated shoulder, asymmetrical neckline, and fringed details. The runway looks consisted of exquisitely constructed tops, jackets, trousers, jumpsuits, and skirts in luxurious satin and velvet fabrics.
This well-tailored collection, with its intricate use of handcrafted techniques, could only be expected of Cushnie.
written by Tiffany Le
Click HERE to view the full Cushine Fall Winter 2019 collection.
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