hauturely posted 4 photos 5 months, 1 week ago
The Beauty of L’Agence, L’Agence Fall Winter 2019 during New York Fashion Week
Chic, sophisticated and timeless are the words that I would use to describe L’Agence’s F/W 2019 collection.
L’Agence is a high-end California based women’s wear company that was started in 2008. The brand is available in 300 stores including Bergdorf Goodman, Barney’s New York, Saks Fifth Avenue and Nordstroms. The label recently opened a flagship store on Madison Avenue in New York City. During New York Fashion Week (NYFW) I had the wonderful opportunity of sitting down with Mr. Jeffery Rudes the CEO and Creative Director to discuss his role and what’s next for the brand.
interview by Kia Danielle
Hauturely: How long have you been the CEO of L’AGENCE?
Jeff Rudes: I have been the CEO and Creative Director for a year and a half now. I am also founding financier of the company which is over eight years old. I have been in the background for a while, now I am in the for front.
H: How was it transitioning from men apparel to women’s wear?
JR: Being that I was in women’s wear and the founder of J Brand. It was a natural transition for me, but I enjoy both. I am very involved with the product very close to it.
H: How would you describe the brand in your own words?
JR: It’s easy and sophisticated. The biggest thing is it is wearable. Women come in the store and they say “I can wear almost everything” and it’s true. It’s not runway, it’s not tricky. You get a lot of use of the pieces. It’s timeless!
H: I was looking at the website, and I wanted EVERYTHING!! I can tell that the pieces are interchangeable and I love that, so What is next for the brand? Any men’s collection coming?
JD: We are looking at some really great retail locations. We are entertaining some great collaborations, so we can put some special product out for our stores. Wholesale for our stores and we are looking at product expansion for 2020. It’s a lifestyle brand that’s the point of view with a very strong jean component. No men’s wear for a while, we really want to get our women’s brand going multi product line and build our European and Asian business right now.
H: Ok, awesome thank you so much for meeting with me today. It was so nice meeting with you.
JD: Thank you so much, nice meeting with you as well.
written by Kia Danielle
Click HERE to view the full L’Agence Fall Winter 2019 collection.
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hauturely posted 4 photos 8 hours ago
For The Bold And Daring To The Shy And Reserved at Blumarine Fall Winter 2019 during Milano Fashion Week
For the Fall Winter 2019 collection, Creative Director – Anna Molinari builds a romantic and gently nostalgic world.
The first look consisted of an ecru fur-trimmed collar coat paired with black patent leather boots reaching for the waist that generated a feminine yet classic feel. Molinari enunciates why it is time to bid goodbye to the argyle-pattern by presenting a fresh twist in hues of lavender, mauve, and periwinkle. She uses the pattern on skirts, sweaters, even dresses, with flashes of silver used decisively and not sparingly.
The collection included outerwear with boudoir connotations. With lace and fur embellishments, it is fresh, colorful, and appealing to the younger audience. As seen on corseted outerwear, pencil skirts, coats, and dresses, leopard is still our favorite cat.
The designer broke the glass ceiling through a symphony of style and creativity. The rose print of the brand’s DNA that has remained consistent over the past 42 years shows up yet again. This time, delicacy against the punk rock elements generated a rejuvenated and younger feeling. The signature print on dresses, tops, cardigans, and jumpsuits showcases a contrasting but not clashing effect. This is quite appealing as the feminine motif is paired with rock leather boots. The colors used this season were a pastel overload of whimsy yellow, sage green, floss pink, creamy mint. It was like being a kid in a candy shop when you have so many options.
Show-stealing outfits with leopard print coats and black pussy bow collars slowly made an appearance. A see-through lace gown with Swarovski details on the bottom half with feather trimmings was worth drooling over. A knee-length leopard print skirt with a bow tied at the back and a black, satin bathrobe-style jumpsuit with wide lapels were a few other ensembles making a statement. However, on the other hand, we had some classic offerings, like a leather A-line skirt, versions of the LBD and see-through dresses for emergency moments of “I have nothing to wear.” As for accessories, wool socks paired with strappy pointy stilettos was every girl’s high school dream.
For the upcoming season of lower temperatures, Blumarine is all about the ethereal elegance and high-impact glamour. Molinari offers a vast collection of dresses to choose from, that accommodates everyone from the bold and daring to the shy and reserved.
written by Daleeda Soomar
Click HERE to view the full Blumarine Fall Winter 2019 collection.
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hauturely posted 4 photos 2 days, 14 hours ago
New Vision of Streetwear at DAWEI Fall Winter 2019 during Paris Fashion Week
The DAWEI Studio brand was holding a presentation at the Palais de Tokyo venue. We scheduled an appointment so we could preview the collection. This brand, created by the Chinese designer Dawei Sun, who after studying Fine Arts in China, continued his studies in France at the Chambre Syndicale de la Haute Couture. After graduation, he worked for several big fashion houses like CACHAREL, BALENCIAGA and JOHN GALLIANO. Sun had already created a fashion label called BELLE NINON, in pair with Ling LIU. Although he chose to practice solo for his brand EPONYME, with more freedom, with a more masculine DNA, and strong streetwear. For this season of DAWEI Studio, Sun offers us a collection with a wardrobe based on the winter Womenswear’s archetypes. These have been reworked using a creative process, in a very graphic way, and with particular care in the choice of fabrics.
The first look is a unique trend from DAWEI. The trompe l’oeil coat merges a fitted dress and a tonal coat while they form one. The following looks, found in a more sportswear version were playing on the solid areas of material to highlight the design details such as pockets, or inclined backs. One could camouflage himself in the oversize puffer jackets made with a crossed front closure. This is where we see designer SUN had fun in his creative process by giving not only style but also an attitude for the DAWEI woman this season. She is not afraid to have clothes that are too wide and dares the overlay games by choice of texture and colors. Thus a boyfriend shape striped shirt becomes an oversize dress, and a pleated nude colored skirt harmonizes with the accent of a silver sequined jacket. DAWEI has not neglected the more classic silhouettes. He revisits these in a large flat Prince of Wales pattern or Vichy pattern on trapeze skirts, split to give more amplitude. He contrasts these looks with knit sweaters. On the side of a few of the sweaters are a knitted pattern of a dinosaur head and raptor claw.
written by Youness Boumia
Click HERE to view the full Dawei Fall Winter 2019 collection.
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hauturely posted 4 photos 1 week, 3 days ago
Chocheng Spring Summer 2020 during New York Fashion Week
Showing again at New York Fashion Week was our favorite designer Cho Cho Cheng of Chocheng. Cheng studied fashion and costume design at Parsons School of Design then moving to London, working at Savile Row to learn the art and skills of British tailoring.
The Chocheng brand focuses on using natural and cruelty-free materials while adding luxurious details to the pieces. Fabrics are produced in Europe, while the garments are hand-sewn in London using skills and techniques from Savile Row. Cheng also chooses to have accessories made in Italy. These factors and details that have gone into the Chocheng collections are what makes this brand our favorite.
Like last season, this season used a similar theme of 1960’s movies. Although this season’s focuses were on the films Plein Soleil and Midnight Lace. The collection encompasses the retro aspects you would expect while still having a heavy emphasis on glamor, femininity, and mystery. Colors and patterns used in the collection include candy stripes, coral red, soft shades of pink, and neutral tones. Dresses, skirts, blouses, and jackets where the main types of garments seen throughout the collection. Our favorite look was the strapless bermuda top combined with a matching jacket and mini skirt in a candy stripe pattern, accessorised with large wooden framed sunglasses, a straw woven handbag and a pair of lace-up platform espadrilles made for an ultimate fun, chic, day look that we can look forward to in the next spring season.
written by Style is Viral
Click HERE to view the full Chocheng Spring Summer 2020 collection.
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CHOCHENG NEW YORK FASHION WEEK 09/08/2019CHOCHENG NEW YORK FASHION WEEK 09/08/2019CHOCHENG NEW YORK FASHION WEEK 09/08/2019CHOCHENG NEW YORK FASHION WEEK 09/08/2019
hauturely posted 4 photos 1 month, 2 weeks ago
Designs Influenced by Paul Poiret’s Japanese-Inspired Silhouette at Cushnie Fall Winter 2019 during New York Fashion Week
Carly Cushnie, famed for creating beautifully crafted designs that flatter the curves of a woman’s body. These looks enticed us with her recent collection inspired by French master couturier, Paul Poiret’s 20th-century Japanese-inspired silhouettes. She also took inspiration from the Japanese art of floral arrangements. Forming angular shapes, and geometric folds inspired by artist Nicola Kloosterman’s Shadowplay collage series. She chose to design this elegant Japanese-inspired collection in decadent navy, burgundy, blue, and purple hues.
She kept her signature aesthetic of feminine, clean lines, emphasizing on the shape, and form. Hints of boldness were articulated in forms of Japanese-inspired floral print embroidery, artful draping and folds to create pleated shoulder, asymmetrical neckline, and fringed details. The runway looks consisted of exquisitely constructed tops, jackets, trousers, jumpsuits, and skirts in luxurious satin and velvet fabrics.
This well-tailored collection, with its intricate use of handcrafted techniques, could only be expected of Cushnie.
written by Tiffany Le
Click HERE to view the full Cushine Fall Winter 2019 collection.
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