hauturely posted 4 photos 5 months ago
The Beauty of L’Agence, L’Agence Fall Winter 2019 during New York Fashion Week
Chic, sophisticated and timeless are the words that I would use to describe L’Agence’s F/W 2019 collection.
L’Agence is a high-end California based women’s wear company that was started in 2008. The brand is available in 300 stores including Bergdorf Goodman, Barney’s New York, Saks Fifth Avenue and Nordstroms. The label recently opened a flagship store on Madison Avenue in New York City. During New York Fashion Week (NYFW) I had the wonderful opportunity of sitting down with Mr. Jeffery Rudes the CEO and Creative Director to discuss his role and what’s next for the brand.
interview by Kia Danielle
Hauturely: How long have you been the CEO of L’AGENCE?
Jeff Rudes: I have been the CEO and Creative Director for a year and a half now. I am also founding financier of the company which is over eight years old. I have been in the background for a while, now I am in the for front.
H: How was it transitioning from men apparel to women’s wear?
JR: Being that I was in women’s wear and the founder of J Brand. It was a natural transition for me, but I enjoy both. I am very involved with the product very close to it.
H: How would you describe the brand in your own words?
JR: It’s easy and sophisticated. The biggest thing is it is wearable. Women come in the store and they say “I can wear almost everything” and it’s true. It’s not runway, it’s not tricky. You get a lot of use of the pieces. It’s timeless!
H: I was looking at the website, and I wanted EVERYTHING!! I can tell that the pieces are interchangeable and I love that, so What is next for the brand? Any men’s collection coming?
JD: We are looking at some really great retail locations. We are entertaining some great collaborations, so we can put some special product out for our stores. Wholesale for our stores and we are looking at product expansion for 2020. It’s a lifestyle brand that’s the point of view with a very strong jean component. No men’s wear for a while, we really want to get our women’s brand going multi product line and build our European and Asian business right now.
H: Ok, awesome thank you so much for meeting with me today. It was so nice meeting with you.
JD: Thank you so much, nice meeting with you as well.
written by Kia Danielle
Click HERE to view the full L’Agence Fall Winter 2019 collection.
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hauturely posted 4 photos 6 days, 4 hours ago
Chocheng Spring Summer 2020 during New York Fashion Week
Showing again at New York Fashion Week was our favorite designer Cho Cho Cheng of Chocheng. Cheng studied fashion and costume design at Parsons School of Design then moving to London, working at Savile Row to learn the art and skills of British tailoring.
The Chocheng brand focuses on using natural and cruelty-free materials while adding luxurious details to the pieces. Fabrics are produced in Europe, while the garments are hand-sewn in London using skills and techniques from Savile Row. Cheng also chooses to have accessories made in Italy. These factors and details that have gone into the Chocheng collections are what makes this brand our favorite.
Like last season, this season used a similar theme of 1960’s movies. Although this season’s focuses were on the films Plein Soleil and Midnight Lace. The collection encompasses the retro aspects you would expect while still having a heavy emphasis on glamor, femininity, and mystery. Colors and patterns used in the collection include candy stripes, coral red, soft shades of pink, and neutral tones. Dresses, skirts, blouses, and jackets where the main types of garments seen throughout the collection. Our favorite look was the strapless bermuda top combined with a matching jacket and mini skirt in a candy stripe pattern, accessorised with large wooden framed sunglasses, a straw woven handbag and a pair of lace-up platform espadrilles made for an ultimate fun, chic, day look that we can look forward to in the next spring season.
written by Style is Viral
Click HERE to view the full Chocheng Spring Summer 2020 collection.
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CHOCHENG NEW YORK FASHION WEEK 09/08/2019CHOCHENG NEW YORK FASHION WEEK 09/08/2019CHOCHENG NEW YORK FASHION WEEK 09/08/2019CHOCHENG NEW YORK FASHION WEEK 09/08/2019
hauturely posted 4 photos 1 month, 1 week ago
Designs Influenced by Paul Poiret’s Japanese-Inspired Silhouette at Cushnie Fall Winter 2019 during New York Fashion Week
Carly Cushnie, famed for creating beautifully crafted designs that flatter the curves of a woman’s body. These looks enticed us with her recent collection inspired by French master couturier, Paul Poiret’s 20th-century Japanese-inspired silhouettes. She also took inspiration from the Japanese art of floral arrangements. Forming angular shapes, and geometric folds inspired by artist Nicola Kloosterman’s Shadowplay collage series. She chose to design this elegant Japanese-inspired collection in decadent navy, burgundy, blue, and purple hues.
She kept her signature aesthetic of feminine, clean lines, emphasizing on the shape, and form. Hints of boldness were articulated in forms of Japanese-inspired floral print embroidery, artful draping and folds to create pleated shoulder, asymmetrical neckline, and fringed details. The runway looks consisted of exquisitely constructed tops, jackets, trousers, jumpsuits, and skirts in luxurious satin and velvet fabrics.
This well-tailored collection, with its intricate use of handcrafted techniques, could only be expected of Cushnie.
written by Tiffany Le
Click HERE to view the full Cushine Fall Winter 2019 collection.
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hauturely posted 4 photos 1 month, 2 weeks ago
Afffair Spring Summer 2019 during New York Fashion Week
Showing on the last day of fashion week was one of our favorite brands, Afffair. Quickly rising to the top as a preferred choice for celebrities and on the red carpet, designer Rufat Ismayel, creator of Afffair, brought a glamorous vision for this season and the brand. Born in Baku, Azerbaijan, Ismayel got his start by modeling for fashion houses as a teenager. He modeled for top brands like Paco Rabanne and Valentine Yudashkin. Then he realized he wanted to make a shift and create his own fashion brand and designs. Moving to Istanbul, he launched Afffair. Ismayel manages everything from design to factory garment production.
Jeweled details and elegant evening gowns are some of the features that make this collection so luxurious. Most pieces shown this season were dresses except for the occasional jumper, pants, shorts, skirt, and tops. Colors used in the collection were green, gold, and black. Materials noticed included organza, satin, velvet, and chiffon. The collection used opaque materials, and played with the use of skin which added sexy and mysterious vibes. A few of the looks were styled with a headband that complimented the collection.
written by Style is Viral
Click HERE to view the full Afffair Spring Summer 2019 collection.
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hauturely posted 4 photos 1 month, 2 weeks ago
Concept Korea Fall Winter 2019 during New York Fashion Week
The very idea of Concept Korea is a fascinating one: a government-sponsored fashion collective developed to promote a burgeoning crop of talented Korean designers on a global platform. This season, breakthrough brands IISE and LIE each brought exciting, though very different, aesthetics to the world at NYFW.
LIE opened with a strong offering from designer Chungchung Lee, who delivered a relaxed, dynamic line of feminine daywear to the runway. A visually complex line with layers of contrasting textures, harsh patterns, and experimental textile combinations, Lee’s design aesthetic was unfamiliar, but altogether very desirable. Look-after-look demanded attention and conjured a sense of luxury and wealth: the mid-collection ensemble of wool plaid trousers and a leopard print jacket, both paired with a clashing midi blouse constructed of plaid, matching leopard print, and lace. Lee is an exciting young designer able to actualize his experimental vision and deliver it earnestly on the runway; LIE invokes curiosity and is very promising.
Helmed by design duo (and brothers) Terrence and Kevin Kim, IISE closed the collective with the intriguing and aptly titled collection, “Protest,” featuring 20 handpicked models of different races, looks, and attitudes. Constructed of materials sourced solely from their home city of Seoul, Protest offered an authentic, surprisingly emotive collection of streetwear designs. Several strong looks in head-to-toe black opened, notably a layered, sleek ensemble of sheer stockings, bicycle shorts, and a nicely tailored vinyl zip-up under a simple, utilitarian jacket. With each look more color was introduced until the complete absence of black was palpable: the intricately patterned and designed pastel blue poncho and trouser set brought a daring authenticity that was all in the details, how it created space and movement down the runway. IISE’s first NYFW offering was spirited and unique, an exploration of a global city’s history and how that narrative might illuminate its future.
written by Francis Lamar
Click HERE to view the full IISE Fall Winter 2019 collection.
Click HERE to view the full LIE Fall Winter 2019 collection.
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