• hauturely posted 3 photos 8 months, 3 weeks ago

    Natasha Zinko Spring Summer 2019 at London Fashion Week
    With the invite for the show resembling a transport travel card, it was clear Natasha Zinko’s SS19 collection was going to be show-stopping and take the crowd on an unforgettable journey.

    The show was set outside in the gritty urban looking Chelsea Postal Sorting Office car park that had rustic bricks and displayed graffiti street art. The show got off to a thrilling start with a party bus covered in colorful Natasha Zinko branding pulling up on the scene. By surprise out came the procession of models starting off with the striking Winnie Harlow in a flowy neon lime slip dress and matching shoes. In addition to the highly visible fluro lime, the exciting color palette consisted ofneon’s, millennial pink, lilac, browns and beiges, denim blues, optic white and black. The word “Fufu”, urban slang meaning fake was plastered over neon fabrics, playfully referencing the idea of authenticity in the fashion industry. Other prints included the photographic print of petals, used cigarettes and waste on asphalt concrete, monochromatic snakeskin, leopard print and classic checks.

    The collection redefined streetwear with hi-lo styling and the merging of the urban with the smart. There were streetwear staples like baggy tracksuit bottoms and oversized hoodies paired with flowing skirts. Golden chain bras sporting dollar signs were layered over t-shirts and paired back with check skirts. Key pieces included covetable color-blocked blazers, checked power suits modernized with contrasting iridescent patch pockets, high shine iridescent corsets and jackets. Slang sayings like “Chillin” seen on pieces also added a playful edge. Grey marl jersey particularly gave high fashion looks a contemporary urban flair including a jersey hooded ball gown which was a standout piece and a smart jersey blazer. This season also saw the debut of matching menswear pieces under the brand “Duo”, a collaboration with the designer’s son, Ivan. The collection was not only stylish but also sustainable with upcycled Wrangler denim used to create deconstructed denim looks and recycled plastic from the ocean being the basis for the iridescent fabric used throughout the collection. Waistbands from previous seasons were also reinvented to create eclectic dresses and skirts.

    Models across the board sported natural looking makeup and effortless hairstyles suiting the contemporary coolness of the collection. Particular models however sported cropped neon pink or yellow hair perfectly matching the neon’s seen the garments. An honorable mention goes to the music created by the designer’s son and producer Scott Storch. Infectious beats and playful phrases like “I’m just out here being me” played out and had the highly fashionable and stylish guests dancing along.

    Overall Natasha Zinko SS19 was a playful mix of elegance and sophistication with street credibility. A high-end streetwear chic collection that’s also sustainable? Game-changing. With the clothes as show-stopping as the production value and garments that would appeal to a wide audience, without a doubt this brand is enroute to continue to take the fashion world by storm.
    written by Jane Ighodaro

    Click HERE to view the full Natasha Zinko Spring Summer 2019 collection.
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  • hauturely posted 4 photos 19 hours, 29 minutes ago

    New Vision of Streetwear at DAWEI Fall Winter 2019 during Paris Fashion Week
    The DAWEI Studio brand was holding a presentation at the Palais de Tokyo venue. We scheduled an appointment so we could preview the collection. This brand, created by the Chinese designer Dawei Sun, who after studying Fine Arts in China, continued his studies in France at the Chambre Syndicale de la Haute Couture. After graduation, he worked for several big fashion houses like CACHAREL, BALENCIAGA and JOHN GALLIANO. Sun had already created a fashion label called BELLE NINON, in pair with Ling LIU. Although he chose to practice solo for his brand EPONYME, with more freedom, with a more masculine DNA, and strong streetwear. For this season of DAWEI Studio, Sun offers us a collection with a wardrobe based on the winter Womenswear’s archetypes. These have been reworked using a creative process, in a very graphic way, and with particular care in the choice of fabrics.

    The first look is a unique trend from DAWEI. The trompe l’oeil coat merges a fitted dress and a tonal coat while they form one. The following looks, found in a more sportswear version were playing on the solid areas of material to highlight the design details such as pockets, or inclined backs. One could camouflage himself in the oversize puffer jackets made with a crossed front closure. This is where we see designer SUN had fun in his creative process by giving not only style but also an attitude for the DAWEI woman this season. She is not afraid to have clothes that are too wide and dares the overlay games by choice of texture and colors. Thus a boyfriend shape striped shirt becomes an oversize dress, and a pleated nude colored skirt harmonizes with the accent of a silver sequined jacket. DAWEI has not neglected the more classic silhouettes. He revisits these in a large flat Prince of Wales pattern or Vichy pattern on trapeze skirts, split to give more amplitude. He contrasts these looks with knit sweaters. On the side of a few of the sweaters are a knitted pattern of a dinosaur head and raptor claw.
    written by Youness Boumia
    Click HERE to view the full Dawei Fall Winter 2019 collection.
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  • hauturely posted 4 photos 1 week, 1 day ago

    Chocheng Spring Summer 2020 during New York Fashion Week
    Showing again at New York Fashion Week was our favorite designer Cho Cho Cheng of Chocheng. Cheng studied fashion and costume design at Parsons School of Design then moving to London, working at Savile Row to learn the art and skills of British tailoring.

    The Chocheng brand focuses on using natural and cruelty-free materials while adding luxurious details to the pieces. Fabrics are produced in Europe, while the garments are hand-sewn in London using skills and techniques from Savile Row. Cheng also chooses to have accessories made in Italy. These factors and details that have gone into the Chocheng collections are what makes this brand our favorite.

    Like last season, this season used a similar theme of 1960’s movies. Although this season’s focuses were on the films Plein Soleil and Midnight Lace. The collection encompasses the retro aspects you would expect while still having a heavy emphasis on glamor, femininity, and mystery. Colors and patterns used in the collection include candy stripes, coral red, soft shades of pink, and neutral tones. Dresses, skirts, blouses, and jackets where the main types of garments seen throughout the collection. Our favorite look was the strapless bermuda top combined with a matching jacket and mini skirt in a candy stripe pattern, accessorised with large wooden framed sunglasses, a straw woven handbag and a pair of lace-up platform espadrilles made for an ultimate fun, chic, day look that we can look forward to in the next spring season.
    written by Style is Viral
    Click HERE to view the full Chocheng Spring Summer 2020 collection.
    #article #chocheng #chochengarticle #chochengss20 #styleisviral #nyfw #nyfwarticle #cmmediapr #cmmediaprarticle
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  • hauturely posted 4 photos 1 month, 2 weeks ago

    Designs Influenced by Paul Poiret’s Japanese-Inspired Silhouette at Cushnie Fall Winter 2019 during New York Fashion Week
    Carly Cushnie, famed for creating beautifully crafted designs that flatter the curves of a woman’s body. These looks enticed us with her recent collection inspired by French master couturier, Paul Poiret’s 20th-century Japanese-inspired silhouettes. She also took inspiration from the Japanese art of floral arrangements. Forming angular shapes, and geometric folds inspired by artist Nicola Kloosterman’s Shadowplay collage series. She chose to design this elegant Japanese-inspired collection in decadent navy, burgundy, blue, and purple hues.

    She kept her signature aesthetic of feminine, clean lines, emphasizing on the shape, and form. Hints of boldness were articulated in forms of Japanese-inspired floral print embroidery, artful draping and folds to create pleated shoulder, asymmetrical neckline, and fringed details. The runway looks consisted of exquisitely constructed tops, jackets, trousers, jumpsuits, and skirts in luxurious satin and velvet fabrics.

    This well-tailored collection, with its intricate use of handcrafted techniques, could only be expected of Cushnie.
    written by Tiffany Le
    Click HERE to view the full Cushine Fall Winter 2019 collection.
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  • hauturely posted 4 photos 1 month, 2 weeks ago

    Afffair Spring Summer 2019 during New York Fashion Week
    Showing on the last day of fashion week was one of our favorite brands, Afffair. Quickly rising to the top as a preferred choice for celebrities and on the red carpet, designer Rufat Ismayel, creator of Afffair, brought a glamorous vision for this season and the brand. Born in Baku, Azerbaijan, Ismayel got his start by modeling for fashion houses as a teenager. He modeled for top brands like Paco Rabanne and Valentine Yudashkin. Then he realized he wanted to make a shift and create his own fashion brand and designs. Moving to Istanbul, he launched Afffair. Ismayel manages everything from design to factory garment production.

    Jeweled details and elegant evening gowns are some of the features that make this collection so luxurious. Most pieces shown this season were dresses except for the occasional jumper, pants, shorts, skirt, and tops. Colors used in the collection were green, gold, and black. Materials noticed included organza, satin, velvet, and chiffon. The collection used opaque materials, and played with the use of skin which added sexy and mysterious vibes. A few of the looks were styled with a headband that complimented the collection.
    written by Style is Viral
    Click HERE to view the full Afffair Spring Summer 2019 collection.
    #article #afffair #afffairarticle #afffairss19 #ss19 #styleisviral #nyfw #nyfwarticle #theriviereagency #theriviereagencyarticle
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