• hauturely posted 5 photos 10 months, 2 weeks ago

    Semir x C.J. Yao Ready-to-Wear, Spring/Summer 2019

    It’s early morning in Manhattan, and the city is bustling with New Yorkers rushing to make it to the office before the 9 o’clock hour. Outside of Spring Studios, however, the crowd is sparse and demure; though the line of attendees is dressed in their finest, there are no paparazzi, no photographers or media, no fashionistas flooding Varick Street to be seen. It appears that in the city that never sleeps, fashion is exhausted.

    Inside the venue, the overcast morning light floods into the space from the floor-to-ceiling windows. As the spectators took their seats, the question of how the models were going to feed off the energy of this crowd, because there was very little energy to speak of, lingered. That is, until the lights went down, the bass kicked in, and the energy exploded.

    Chinese fashion brand Semir teamed up with independent designer C.J. Yao to design this collection of urban street wear, gathering inspiration from interviews with the most fashionable youth on the streets of China’s biggest cities, in an effort to see what they themselves are inspired by. This ground-up technique was evident on the runway, where sweat suits and tracksuits were reimagined, shorts were layered over shorts or trousers; colors popped, and bold prints intrigued the eye. Metallic silver was often present, as both a detail and as a full look: the ultra-feminine jacket with bell sleeves in multiple shades of silver, grey and white; the pop of metallic beneath an oversize print hoodie. The styling was perfectly eccentric, with both male and female models wearing multiple high braids and absolutely no make-up; in lieu of make-up, models had words painted on their lips, eyes, cheeks, or, in the case of one male model, all over the face. A recurring theme throughout the collection was the use of the printed word, which appeared on sweat suits, painted on the top of sneakers, or on the faces of the models. The language used appeared random, though much of the intrigue from the presentation was in trying to decode the message.

    Overall, Semir x C.J. Yao delivered a delightful, fun, and unconventional presentation: models walked to the left or right side of the runway instead of down the center, a few walked the center line before their step morphed into at a twirling, swooping, hopping dance of sorts, adding to the palpable electricity of the atmosphere.

    Written by Francis Lamar

    Click HERE to view the full Semir x C.J. Yao Ready-to-Wear, Spring/Summer 2019.

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  • hauturely posted 4 photos 1 day, 21 hours ago

    New Vision of Streetwear at DAWEI Fall Winter 2019 during Paris Fashion Week
    The DAWEI Studio brand was holding a presentation at the Palais de Tokyo venue. We scheduled an appointment so we could preview the collection. This brand, created by the Chinese designer Dawei Sun, who after studying Fine Arts in China, continued his studies in France at the Chambre Syndicale de la Haute Couture. After graduation, he worked for several big fashion houses like CACHAREL, BALENCIAGA and JOHN GALLIANO. Sun had already created a fashion label called BELLE NINON, in pair with Ling LIU. Although he chose to practice solo for his brand EPONYME, with more freedom, with a more masculine DNA, and strong streetwear. For this season of DAWEI Studio, Sun offers us a collection with a wardrobe based on the winter Womenswear’s archetypes. These have been reworked using a creative process, in a very graphic way, and with particular care in the choice of fabrics.

    The first look is a unique trend from DAWEI. The trompe l’oeil coat merges a fitted dress and a tonal coat while they form one. The following looks, found in a more sportswear version were playing on the solid areas of material to highlight the design details such as pockets, or inclined backs. One could camouflage himself in the oversize puffer jackets made with a crossed front closure. This is where we see designer SUN had fun in his creative process by giving not only style but also an attitude for the DAWEI woman this season. She is not afraid to have clothes that are too wide and dares the overlay games by choice of texture and colors. Thus a boyfriend shape striped shirt becomes an oversize dress, and a pleated nude colored skirt harmonizes with the accent of a silver sequined jacket. DAWEI has not neglected the more classic silhouettes. He revisits these in a large flat Prince of Wales pattern or Vichy pattern on trapeze skirts, split to give more amplitude. He contrasts these looks with knit sweaters. On the side of a few of the sweaters are a knitted pattern of a dinosaur head and raptor claw.
    written by Youness Boumia
    Click HERE to view the full Dawei Fall Winter 2019 collection.
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  • hauturely posted 4 photos 1 week, 2 days ago

    Chocheng Spring Summer 2020 during New York Fashion Week
    Showing again at New York Fashion Week was our favorite designer Cho Cho Cheng of Chocheng. Cheng studied fashion and costume design at Parsons School of Design then moving to London, working at Savile Row to learn the art and skills of British tailoring.

    The Chocheng brand focuses on using natural and cruelty-free materials while adding luxurious details to the pieces. Fabrics are produced in Europe, while the garments are hand-sewn in London using skills and techniques from Savile Row. Cheng also chooses to have accessories made in Italy. These factors and details that have gone into the Chocheng collections are what makes this brand our favorite.

    Like last season, this season used a similar theme of 1960’s movies. Although this season’s focuses were on the films Plein Soleil and Midnight Lace. The collection encompasses the retro aspects you would expect while still having a heavy emphasis on glamor, femininity, and mystery. Colors and patterns used in the collection include candy stripes, coral red, soft shades of pink, and neutral tones. Dresses, skirts, blouses, and jackets where the main types of garments seen throughout the collection. Our favorite look was the strapless bermuda top combined with a matching jacket and mini skirt in a candy stripe pattern, accessorised with large wooden framed sunglasses, a straw woven handbag and a pair of lace-up platform espadrilles made for an ultimate fun, chic, day look that we can look forward to in the next spring season.
    written by Style is Viral
    Click HERE to view the full Chocheng Spring Summer 2020 collection.
    #article #chocheng #chochengarticle #chochengss20 #styleisviral #nyfw #nyfwarticle #cmmediapr #cmmediaprarticle
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  • hauturely posted 4 photos 1 month, 2 weeks ago

    Designs Influenced by Paul Poiret’s Japanese-Inspired Silhouette at Cushnie Fall Winter 2019 during New York Fashion Week
    Carly Cushnie, famed for creating beautifully crafted designs that flatter the curves of a woman’s body. These looks enticed us with her recent collection inspired by French master couturier, Paul Poiret’s 20th-century Japanese-inspired silhouettes. She also took inspiration from the Japanese art of floral arrangements. Forming angular shapes, and geometric folds inspired by artist Nicola Kloosterman’s Shadowplay collage series. She chose to design this elegant Japanese-inspired collection in decadent navy, burgundy, blue, and purple hues.

    She kept her signature aesthetic of feminine, clean lines, emphasizing on the shape, and form. Hints of boldness were articulated in forms of Japanese-inspired floral print embroidery, artful draping and folds to create pleated shoulder, asymmetrical neckline, and fringed details. The runway looks consisted of exquisitely constructed tops, jackets, trousers, jumpsuits, and skirts in luxurious satin and velvet fabrics.

    This well-tailored collection, with its intricate use of handcrafted techniques, could only be expected of Cushnie.
    written by Tiffany Le
    Click HERE to view the full Cushine Fall Winter 2019 collection.
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  • hauturely posted 4 photos 1 month, 2 weeks ago

    Afffair Spring Summer 2019 during New York Fashion Week
    Showing on the last day of fashion week was one of our favorite brands, Afffair. Quickly rising to the top as a preferred choice for celebrities and on the red carpet, designer Rufat Ismayel, creator of Afffair, brought a glamorous vision for this season and the brand. Born in Baku, Azerbaijan, Ismayel got his start by modeling for fashion houses as a teenager. He modeled for top brands like Paco Rabanne and Valentine Yudashkin. Then he realized he wanted to make a shift and create his own fashion brand and designs. Moving to Istanbul, he launched Afffair. Ismayel manages everything from design to factory garment production.

    Jeweled details and elegant evening gowns are some of the features that make this collection so luxurious. Most pieces shown this season were dresses except for the occasional jumper, pants, shorts, skirt, and tops. Colors used in the collection were green, gold, and black. Materials noticed included organza, satin, velvet, and chiffon. The collection used opaque materials, and played with the use of skin which added sexy and mysterious vibes. A few of the looks were styled with a headband that complimented the collection.
    written by Style is Viral
    Click HERE to view the full Afffair Spring Summer 2019 collection.
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