• hauturely posted 3 photos 1 year, 6 months ago

    An Afternoon with Hollywood Trading Company HTC Los Angeles
    We had the pleasure of meeting Bianca with Hollywood Trading Company HTC Los Angeles in Paris, France to discuss their latest Spring Summer 2018 collection. HTC Los Angeles is an Italian brand based in Los Angeles specializing in leather goods for men and women. We had a brief interview with Bianca to get the scoop on their brand.
    written by Lunda Fallon

    Hauturely: On several of the garments I can see a snake, what does that mean for HTC?
    Bianca: The snake is the symbol of our company. The snake is known for changing its skin, HTC is the same. We change our skin through our evolutions, refining fashion but we always stay loyal to our roots which is the leather.
    Hauturely: How would you describe your clientele?
    Bianca: Our typical client is man or woman who focuses on quality and the fashion of the what they wear. Actually it is not about fashion itself but more about the heritage and history that every pieces can bring to them.
    Hauturely: Can you show us the bestseller pieces of the collection?
    Bianca: The leather coat is becoming the bestseller piece. One with the snake printed on the arm and the other without it. All the pieces are made with passion mixing leather and suede at the same time.
    Hauturely: What types of leathers are used?
    Bianca: It is most cow leather and suede.
    Hauturely: How long has HTC had a showroom in Paris?
    Bianca: It is our second year visiting Paris.
    Hauturely: How many stores do you have in LA?
    Bianca: We have some retailers in LA but, we don’t have our own boutique.
    Hauturely: Do you plan to contact some retailers here in Paris like Les Galeries Lafayette or Le Beau Marché?
    Bianca: For sure, especially because the collection is targeted for the French consumers. They can perceive the soul of our brand.
    Hauturely: Nice, can’t wait to see this in store! By the way, what is the inspiration for making the collection?
    Bianca: We are inspired by the Los Angeles vibes, it’s our roots. For example, on the belts we use charro patterns that will bring you back to LA. But we are developing it to be more modern with new colors and designs.
    We are also strongly connected with Rock music. Since the beginning HTC has been selected by rock stars because of the leather jackets. But we don’t put aside other kinds of music and are open to all types.
    Hauturely: Yes I see! Do you have a Rockstar ambassador?
    Bianca: No. We have many rockers that wear our pieces but, for the moment we don’t want to be linked with just one artist.
    Hauturely: How long have you been apart of the HTC team?
    Bianca: It’s my second year here!
    Hauturely: Congrats! How did you get started working for HTC?
    Bianca: I fell in love with the project. Maybe for now the brand is not worldwide known but we can immediately perceive the soul of the brand. The style is streetwear, casual, random and it is something that you can wear but still look good.
    In Italy I have the opportunity to meet every day the artisans of HTC. I saw how they prepared the leather and how hard they worked on the pieces of the collection. Moreover, the international aspect of the brand attracted me. HTC is based in LA, made in Italy and our customers are Rockers from everywhere. I really appreciate that.
    Hauturely: Thank you Bianca for all your answers!

    Click HERE to view the full Hollywood Trading Company HTC Los Angeles Spring Summer 2018 collection.
    #article #HollywoodTradingCompany #HollywoodTradingCompanyarticle #HollywoodTradingCompanyss18 #ss18 #lundafallon #pfw #pfwarticlehauturely_image_preview-1-2hauturely_image_preview-27-1hauturely_image_preview-57

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  • hauturely posted 4 photos 8 hours, 3 minutes ago

    For The Bold And Daring To The Shy And Reserved at Blumarine Fall Winter 2019 during Milano Fashion Week
    For the Fall Winter 2019 collection, Creative Director – Anna Molinari builds a romantic and gently nostalgic world.

    The first look consisted of an ecru fur-trimmed collar coat paired with black patent leather boots reaching for the waist that generated a feminine yet classic feel. Molinari enunciates why it is time to bid goodbye to the argyle-pattern by presenting a fresh twist in hues of lavender, mauve, and periwinkle. She uses the pattern on skirts, sweaters, even dresses, with flashes of silver used decisively and not sparingly.

    The collection included outerwear with boudoir connotations. With lace and fur embellishments, it is fresh, colorful, and appealing to the younger audience. As seen on corseted outerwear, pencil skirts, coats, and dresses, leopard is still our favorite cat.

    The designer broke the glass ceiling through a symphony of style and creativity. The rose print of the brand’s DNA that has remained consistent over the past 42 years shows up yet again. This time, delicacy against the punk rock elements generated a rejuvenated and younger feeling. The signature print on dresses, tops, cardigans, and jumpsuits showcases a contrasting but not clashing effect. This is quite appealing as the feminine motif is paired with rock leather boots. The colors used this season were a pastel overload of whimsy yellow, sage green, floss pink, creamy mint. It was like being a kid in a candy shop when you have so many options.

    Show-stealing outfits with leopard print coats and black pussy bow collars slowly made an appearance. A see-through lace gown with Swarovski details on the bottom half with feather trimmings was worth drooling over. A knee-length leopard print skirt with a bow tied at the back and a black, satin bathrobe-style jumpsuit with wide lapels were a few other ensembles making a statement. However, on the other hand, we had some classic offerings, like a leather A-line skirt, versions of the LBD and see-through dresses for emergency moments of “I have nothing to wear.” As for accessories, wool socks paired with strappy pointy stilettos was every girl’s high school dream.

    For the upcoming season of lower temperatures, Blumarine is all about the ethereal elegance and high-impact glamour. Molinari offers a vast collection of dresses to choose from, that accommodates everyone from the bold and daring to the shy and reserved.
    written by Daleeda Soomar
    Click HERE to view the full Blumarine Fall Winter 2019 collection.
    #article #blumarine #blumarinearticle #blumarinefw19 #daleedassoomar #mfw #mfwarticle #blufin #blufinarticle
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  • hauturely posted 4 photos 2 days, 14 hours ago

    New Vision of Streetwear at DAWEI Fall Winter 2019 during Paris Fashion Week
    The DAWEI Studio brand was holding a presentation at the Palais de Tokyo venue. We scheduled an appointment so we could preview the collection. This brand, created by the Chinese designer Dawei Sun, who after studying Fine Arts in China, continued his studies in France at the Chambre Syndicale de la Haute Couture. After graduation, he worked for several big fashion houses like CACHAREL, BALENCIAGA and JOHN GALLIANO. Sun had already created a fashion label called BELLE NINON, in pair with Ling LIU. Although he chose to practice solo for his brand EPONYME, with more freedom, with a more masculine DNA, and strong streetwear. For this season of DAWEI Studio, Sun offers us a collection with a wardrobe based on the winter Womenswear’s archetypes. These have been reworked using a creative process, in a very graphic way, and with particular care in the choice of fabrics.

    The first look is a unique trend from DAWEI. The trompe l’oeil coat merges a fitted dress and a tonal coat while they form one. The following looks, found in a more sportswear version were playing on the solid areas of material to highlight the design details such as pockets, or inclined backs. One could camouflage himself in the oversize puffer jackets made with a crossed front closure. This is where we see designer SUN had fun in his creative process by giving not only style but also an attitude for the DAWEI woman this season. She is not afraid to have clothes that are too wide and dares the overlay games by choice of texture and colors. Thus a boyfriend shape striped shirt becomes an oversize dress, and a pleated nude colored skirt harmonizes with the accent of a silver sequined jacket. DAWEI has not neglected the more classic silhouettes. He revisits these in a large flat Prince of Wales pattern or Vichy pattern on trapeze skirts, split to give more amplitude. He contrasts these looks with knit sweaters. On the side of a few of the sweaters are a knitted pattern of a dinosaur head and raptor claw.
    written by Youness Boumia
    Click HERE to view the full Dawei Fall Winter 2019 collection.
    #article #dawei #daweiarticle #daweifw19 #younessboumia #pfw #pfwarticle #catherinemiran #catherinemiranarticle
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  • hauturely posted 4 photos 1 week, 3 days ago

    Chocheng Spring Summer 2020 during New York Fashion Week
    Showing again at New York Fashion Week was our favorite designer Cho Cho Cheng of Chocheng. Cheng studied fashion and costume design at Parsons School of Design then moving to London, working at Savile Row to learn the art and skills of British tailoring.

    The Chocheng brand focuses on using natural and cruelty-free materials while adding luxurious details to the pieces. Fabrics are produced in Europe, while the garments are hand-sewn in London using skills and techniques from Savile Row. Cheng also chooses to have accessories made in Italy. These factors and details that have gone into the Chocheng collections are what makes this brand our favorite.

    Like last season, this season used a similar theme of 1960’s movies. Although this season’s focuses were on the films Plein Soleil and Midnight Lace. The collection encompasses the retro aspects you would expect while still having a heavy emphasis on glamor, femininity, and mystery. Colors and patterns used in the collection include candy stripes, coral red, soft shades of pink, and neutral tones. Dresses, skirts, blouses, and jackets where the main types of garments seen throughout the collection. Our favorite look was the strapless bermuda top combined with a matching jacket and mini skirt in a candy stripe pattern, accessorised with large wooden framed sunglasses, a straw woven handbag and a pair of lace-up platform espadrilles made for an ultimate fun, chic, day look that we can look forward to in the next spring season.
    written by Style is Viral
    Click HERE to view the full Chocheng Spring Summer 2020 collection.
    #article #chocheng #chochengarticle #chochengss20 #styleisviral #nyfw #nyfwarticle #cmmediapr #cmmediaprarticle
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  • hauturely posted 4 photos 1 month, 2 weeks ago

    Designs Influenced by Paul Poiret’s Japanese-Inspired Silhouette at Cushnie Fall Winter 2019 during New York Fashion Week
    Carly Cushnie, famed for creating beautifully crafted designs that flatter the curves of a woman’s body. These looks enticed us with her recent collection inspired by French master couturier, Paul Poiret’s 20th-century Japanese-inspired silhouettes. She also took inspiration from the Japanese art of floral arrangements. Forming angular shapes, and geometric folds inspired by artist Nicola Kloosterman’s Shadowplay collage series. She chose to design this elegant Japanese-inspired collection in decadent navy, burgundy, blue, and purple hues.

    She kept her signature aesthetic of feminine, clean lines, emphasizing on the shape, and form. Hints of boldness were articulated in forms of Japanese-inspired floral print embroidery, artful draping and folds to create pleated shoulder, asymmetrical neckline, and fringed details. The runway looks consisted of exquisitely constructed tops, jackets, trousers, jumpsuits, and skirts in luxurious satin and velvet fabrics.

    This well-tailored collection, with its intricate use of handcrafted techniques, could only be expected of Cushnie.
    written by Tiffany Le
    Click HERE to view the full Cushine Fall Winter 2019 collection.
    #article #cushnie #cushniearticle #cushniefw19 #tiffanyle #nyfw #nyfwarticle #purplepr #purpleprarticle
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