• PEMPRYVICE posted a photo 1 week, 2 days ago

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    La società moderna è una piattaforma aperta alla Tech-Intensity, un’immersione nella tecnologia cui tutta la società è chiamata a partecipare per gestire il cambiamento.
    La moda deve seguire il passo dei tempi ed anticiparli con dei precursori come Paola Emilia Monachesi Fashion Creative Director, che con il suo bagaglio inesauribile di conoscenza e cultura nel Fashion ha lanciato l’estrema, ma inevitabile sfida alle convenzioni. al banale, al già fatto, al “dejà vu”, creando il suo Fashion Brand, PRYVICE
    Nasce così un nuovo ed esclusivo Luxury Tech Brand, un perfetto connubio tra alta tecnologia e moda, animato dalla creatività esplosiva del Creative Director e dal suo contagioso entusiasmo.
    Il nome del Brand contiene l’essenza di un vizio a lei congeniale, quello di essere curiosa per natura, di non accontentarsi mai dell’evidenza e di esplorare nuove vie alla ricerca di tecniche, strumenti e materiali innovativi.
    Forte di una esperienza solidissima nella moda e fortemente orientata al Prodotto e allo Styling
    è stata fin dall’inizio della sua carriera una figura trasversale tra creatività, design e marketing strategico che le ha permesso di avere un approccio multidisciplinare.
    Alle sue spalle la laurea allo IULM di Milano e subito dopo gli anni formativi e preziosi con Gianni Versace ed il fratello Santo Versace., l’esperienza parigina con M.F.Girbaud, lo stimolante e proficuo lavoro con Emilio Pucci e le collaborazioni di direzione creativa per Fashion
    Brand giapponesi, fino alla recente Direzione creativa e generale di Au197 Sm.
    Il debutto ad Altaroma è stato un successo di pubblico e critica, così come i riconoscimenti al Pitti Uomo e Pitti Bimbo e subito dopo la spettacolare sfilata durante la Fashion Week Milanese, Milano Moda Donna.
    Le sue Collezioni sono all’insegna della ricerca, del nuovo, dalla forma agli insoliti abbinamenti di colori e di materiali in linea con la sua voglia di andare oltre, senza rinchiudersi comunque In un mercato di nicchia o elitario.
    Sempre di più Paola Emilia Monachesi si galvanizza all’idea di creare tessuti inediti frutto dell’unione di metalli, materie ecosostenibili, naturali e di provenienza non specifica del settore Fashion, per dare vita a materie fuori dagli schemi, quasi scultoree, capaci di sorprendere per originalità e bellezza.
    Allergica alle definizioni e ai ruoli prestabiliti, mossa da grande entusiasmo, passione e consapevolezza, Paola ha dato il via ad un nuovo corso di “Avantgarde Luxury High Tech Process”. Una sorta di laboratorio alchemico il suo, Artigianale-Tecnologico, all’interno del quale lei stessa sperimenta nuove denominazioni.
    ” La moda è comunicazione, nasce dal confronto di idee, concetti e scambi culturali, ma nasce anche dalla strada guardando e osservando ovunque in luoghi e momenti mai programmati. È per me naturale essere disponibile al confronto, essere curiosa per sentire e percepire i flussi dell’atmosfera e creare nuove emozioni.
    Il mio personale ed innovativo modo di lavorare ha cambiato il processo della costruzione dei capi. Non si parte più dal cartamodello da passare alla modellista per arrivare al prototipo, quasi dal nulla esce il mio capo unico, plasmando la materia sul manichino, modellandone le forme e lo stile con passaggi inediti. Talvolta mi sento come uno scultore tecnologico, che attinge dalla sua personale cultura ed esperienza, oramai radicate nel mio DNA e da risorse informatiche e ingegneristiche, per estrarne la linfa che mi permette un processo creativo fuori dal comune.”
    Un incessante work in progress, un’immersione nella materia fino in fondo, la voglia di sperimentare, questa in sintesi il Concept di Paola Emilia Monachesi.
    Nel laboratorio milanese, che è anche centro di produzione e logistica, si vive una sorta di Advanced Couture, dove si inventa, si dà forma alle intuizioni, si innova e si comunica sia con il personale interno sia con i collaboratori esterni dando il giusto spazio al fattore umano.
    Ogni persona è unica e tale vuole sentirsi, perde interesse per ciò che è obsoleto e scontato perché in tutti noi cresce un naturale desiderio di Unicità.
    Il Concept del Fashion Creative Director è la conseguenza della sua esuberante creatività e accetta un solo limite: creare capi esclusivi ma indossabili A13B1733-7E3A-4361-8326-CE9F1023CA4D

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  • hauturely posted 4 photos 3 days, 9 hours ago

    Chocheng Spring Summer 2020 during New York Fashion Week
    Showing again at New York Fashion Week was our favorite designer Cho Cho Cheng of Chocheng. Cheng studied fashion and costume design at Parsons School of Design then moving to London, working at Savile Row to learn the art and skills of British tailoring.

    The Chocheng brand focuses on using natural and cruelty-free materials while adding luxurious details to the pieces. Fabrics are produced in Europe, while the garments are hand-sewn in London using skills and techniques from Savile Row. Cheng also chooses to have accessories made in Italy. These factors and details that have gone into the Chocheng collections are what makes this brand our favorite.

    Like last season, this season used a similar theme of 1960’s movies. Although this season’s focuses were on the films Plein Soleil and Midnight Lace. The collection encompasses the retro aspects you would expect while still having a heavy emphasis on glamor, femininity, and mystery. Colors and patterns used in the collection include candy stripes, coral red, soft shades of pink, and neutral tones. Dresses, skirts, blouses, and jackets where the main types of garments seen throughout the collection. Our favorite look was the strapless bermuda top combined with a matching jacket and mini skirt in a candy stripe pattern, accessorised with large wooden framed sunglasses, a straw woven handbag and a pair of lace-up platform espadrilles made for an ultimate fun, chic, day look that we can look forward to in the next spring season.
    written by Style is Viral
    Click HERE to view the full Chocheng Spring Summer 2020 collection.
    #article #chocheng #chochengarticle #chochengss20 #styleisviral #nyfw #nyfwarticle #cmmediapr #cmmediaprarticle
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  • hauturely posted 4 photos 1 month, 1 week ago

    Designs Influenced by Paul Poiret’s Japanese-Inspired Silhouette at Cushnie Fall Winter 2019 during New York Fashion Week
    Carly Cushnie, famed for creating beautifully crafted designs that flatter the curves of a woman’s body. These looks enticed us with her recent collection inspired by French master couturier, Paul Poiret’s 20th-century Japanese-inspired silhouettes. She also took inspiration from the Japanese art of floral arrangements. Forming angular shapes, and geometric folds inspired by artist Nicola Kloosterman’s Shadowplay collage series. She chose to design this elegant Japanese-inspired collection in decadent navy, burgundy, blue, and purple hues.

    She kept her signature aesthetic of feminine, clean lines, emphasizing on the shape, and form. Hints of boldness were articulated in forms of Japanese-inspired floral print embroidery, artful draping and folds to create pleated shoulder, asymmetrical neckline, and fringed details. The runway looks consisted of exquisitely constructed tops, jackets, trousers, jumpsuits, and skirts in luxurious satin and velvet fabrics.

    This well-tailored collection, with its intricate use of handcrafted techniques, could only be expected of Cushnie.
    written by Tiffany Le
    Click HERE to view the full Cushine Fall Winter 2019 collection.
    #article #cushnie #cushniearticle #cushniefw19 #tiffanyle #nyfw #nyfwarticle #purplepr #purpleprarticle
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  • hauturely posted 4 photos 1 month, 2 weeks ago

    Afffair Spring Summer 2019 during New York Fashion Week
    Showing on the last day of fashion week was one of our favorite brands, Afffair. Quickly rising to the top as a preferred choice for celebrities and on the red carpet, designer Rufat Ismayel, creator of Afffair, brought a glamorous vision for this season and the brand. Born in Baku, Azerbaijan, Ismayel got his start by modeling for fashion houses as a teenager. He modeled for top brands like Paco Rabanne and Valentine Yudashkin. Then he realized he wanted to make a shift and create his own fashion brand and designs. Moving to Istanbul, he launched Afffair. Ismayel manages everything from design to factory garment production.

    Jeweled details and elegant evening gowns are some of the features that make this collection so luxurious. Most pieces shown this season were dresses except for the occasional jumper, pants, shorts, skirt, and tops. Colors used in the collection were green, gold, and black. Materials noticed included organza, satin, velvet, and chiffon. The collection used opaque materials, and played with the use of skin which added sexy and mysterious vibes. A few of the looks were styled with a headband that complimented the collection.
    written by Style is Viral
    Click HERE to view the full Afffair Spring Summer 2019 collection.
    #article #afffair #afffairarticle #afffairss19 #ss19 #styleisviral #nyfw #nyfwarticle #theriviereagency #theriviereagencyarticle
    info@imaxtree.cominfo@imaxtree.cominfo@imaxtree.cominfo@imaxtree.com

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  • hauturely posted 4 photos 1 month, 2 weeks ago

    Concept Korea Fall Winter 2019 during New York Fashion Week
    The very idea of Concept Korea is a fascinating one: a government-sponsored fashion collective developed to promote a burgeoning crop of talented Korean designers on a global platform. This season, breakthrough brands IISE and LIE each brought exciting, though very different, aesthetics to the world at NYFW.

    LIE opened with a strong offering from designer Chungchung Lee, who delivered a relaxed, dynamic line of feminine daywear to the runway. A visually complex line with layers of contrasting textures, harsh patterns, and experimental textile combinations, Lee’s design aesthetic was unfamiliar, but altogether very desirable. Look-after-look demanded attention and conjured a sense of luxury and wealth: the mid-collection ensemble of wool plaid trousers and a leopard print jacket, both paired with a clashing midi blouse constructed of plaid, matching leopard print, and lace. Lee is an exciting young designer able to actualize his experimental vision and deliver it earnestly on the runway; LIE invokes curiosity and is very promising.

    Helmed by design duo (and brothers) Terrence and Kevin Kim, IISE closed the collective with the intriguing and aptly titled collection, “Protest,” featuring 20 handpicked models of different races, looks, and attitudes. Constructed of materials sourced solely from their home city of Seoul, Protest offered an authentic, surprisingly emotive collection of streetwear designs. Several strong looks in head-to-toe black opened, notably a layered, sleek ensemble of sheer stockings, bicycle shorts, and a nicely tailored vinyl zip-up under a simple, utilitarian jacket. With each look more color was introduced until the complete absence of black was palpable: the intricately patterned and designed pastel blue poncho and trouser set brought a daring authenticity that was all in the details, how it created space and movement down the runway. IISE’s first NYFW offering was spirited and unique, an exploration of a global city’s history and how that narrative might illuminate its future.
    written by Francis Lamar
    Click HERE to view the full IISE Fall Winter 2019 collection.
    Click HERE to view the full LIE Fall Winter 2019 collection.
    #article #conceptkorea #conceptkoreaarticle #conceptkoreafw19 #fw19 #francislamar #nyfw #nyfwarticle #bpcm #bpcmarticle
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