• PEMPRYVICE posted a photo 1 month, 2 weeks ago

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    La società moderna è una piattaforma aperta alla Tech-Intensity, un’immersione nella tecnologia cui tutta la società è chiamata a partecipare per gestire il cambiamento.
    La moda deve seguire il passo dei tempi ed anticiparli con dei precursori come Paola Emilia Monachesi Fashion Creative Director, che con il suo bagaglio inesauribile di conoscenza e cultura nel Fashion ha lanciato l’estrema, ma inevitabile sfida alle convenzioni. al banale, al già fatto, al “dejà vu”, creando il suo Fashion Brand, PRYVICE
    Nasce così un nuovo ed esclusivo Luxury Tech Brand, un perfetto connubio tra alta tecnologia e moda, animato dalla creatività esplosiva del Creative Director e dal suo contagioso entusiasmo.
    Il nome del Brand contiene l’essenza di un vizio a lei congeniale, quello di essere curiosa per natura, di non accontentarsi mai dell’evidenza e di esplorare nuove vie alla ricerca di tecniche, strumenti e materiali innovativi.
    Forte di una esperienza solidissima nella moda e fortemente orientata al Prodotto e allo Styling
    è stata fin dall’inizio della sua carriera una figura trasversale tra creatività, design e marketing strategico che le ha permesso di avere un approccio multidisciplinare.
    Alle sue spalle la laurea allo IULM di Milano e subito dopo gli anni formativi e preziosi con Gianni Versace ed il fratello Santo Versace., l’esperienza parigina con M.F.Girbaud, lo stimolante e proficuo lavoro con Emilio Pucci e le collaborazioni di direzione creativa per Fashion
    Brand giapponesi, fino alla recente Direzione creativa e generale di Au197 Sm.
    Il debutto ad Altaroma è stato un successo di pubblico e critica, così come i riconoscimenti al Pitti Uomo e Pitti Bimbo e subito dopo la spettacolare sfilata durante la Fashion Week Milanese, Milano Moda Donna.
    Le sue Collezioni sono all’insegna della ricerca, del nuovo, dalla forma agli insoliti abbinamenti di colori e di materiali in linea con la sua voglia di andare oltre, senza rinchiudersi comunque In un mercato di nicchia o elitario.
    Sempre di più Paola Emilia Monachesi si galvanizza all’idea di creare tessuti inediti frutto dell’unione di metalli, materie ecosostenibili, naturali e di provenienza non specifica del settore Fashion, per dare vita a materie fuori dagli schemi, quasi scultoree, capaci di sorprendere per originalità e bellezza.
    Allergica alle definizioni e ai ruoli prestabiliti, mossa da grande entusiasmo, passione e consapevolezza, Paola ha dato il via ad un nuovo corso di “Avantgarde Luxury High Tech Process”. Una sorta di laboratorio alchemico il suo, Artigianale-Tecnologico, all’interno del quale lei stessa sperimenta nuove denominazioni.
    ” La moda è comunicazione, nasce dal confronto di idee, concetti e scambi culturali, ma nasce anche dalla strada guardando e osservando ovunque in luoghi e momenti mai programmati. È per me naturale essere disponibile al confronto, essere curiosa per sentire e percepire i flussi dell’atmosfera e creare nuove emozioni.
    Il mio personale ed innovativo modo di lavorare ha cambiato il processo della costruzione dei capi. Non si parte più dal cartamodello da passare alla modellista per arrivare al prototipo, quasi dal nulla esce il mio capo unico, plasmando la materia sul manichino, modellandone le forme e lo stile con passaggi inediti. Talvolta mi sento come uno scultore tecnologico, che attinge dalla sua personale cultura ed esperienza, oramai radicate nel mio DNA e da risorse informatiche e ingegneristiche, per estrarne la linfa che mi permette un processo creativo fuori dal comune.”
    Un incessante work in progress, un’immersione nella materia fino in fondo, la voglia di sperimentare, questa in sintesi il Concept di Paola Emilia Monachesi.
    Nel laboratorio milanese, che è anche centro di produzione e logistica, si vive una sorta di Advanced Couture, dove si inventa, si dà forma alle intuizioni, si innova e si comunica sia con il personale interno sia con i collaboratori esterni dando il giusto spazio al fattore umano.
    Ogni persona è unica e tale vuole sentirsi, perde interesse per ciò che è obsoleto e scontato perché in tutti noi cresce un naturale desiderio di Unicità.
    Il Concept del Fashion Creative Director è la conseguenza della sua esuberante creatività e accetta un solo limite: creare capi esclusivi ma indossabili A13B1733-7E3A-4361-8326-CE9F1023CA4D

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  • hauturely posted 4 photos 4 weeks, 1 day ago

    For The Bold And Daring To The Shy And Reserved at Blumarine Fall Winter 2019 during Milano Fashion Week
    For the Fall Winter 2019 collection, Creative Director – Anna Molinari builds a romantic and gently nostalgic world.

    The first look consisted of an ecru fur-trimmed collar coat paired with black patent leather boots reaching for the waist that generated a feminine yet classic feel. Molinari enunciates why it is time to bid goodbye to the argyle-pattern by presenting a fresh twist in hues of lavender, mauve, and periwinkle. She uses the pattern on skirts, sweaters, even dresses, with flashes of silver used decisively and not sparingly.

    The collection included outerwear with boudoir connotations. With lace and fur embellishments, it is fresh, colorful, and appealing to the younger audience. As seen on corseted outerwear, pencil skirts, coats, and dresses, leopard is still our favorite cat.

    The designer broke the glass ceiling through a symphony of style and creativity. The rose print of the brand’s DNA that has remained consistent over the past 42 years shows up yet again. This time, delicacy against the punk rock elements generated a rejuvenated and younger feeling. The signature print on dresses, tops, cardigans, and jumpsuits showcases a contrasting but not clashing effect. This is quite appealing as the feminine motif is paired with rock leather boots. The colors used this season were a pastel overload of whimsy yellow, sage green, floss pink, creamy mint. It was like being a kid in a candy shop when you have so many options.

    Show-stealing outfits with leopard print coats and black pussy bow collars slowly made an appearance. A see-through lace gown with Swarovski details on the bottom half with feather trimmings was worth drooling over. A knee-length leopard print skirt with a bow tied at the back and a black, satin bathrobe-style jumpsuit with wide lapels were a few other ensembles making a statement. However, on the other hand, we had some classic offerings, like a leather A-line skirt, versions of the LBD and see-through dresses for emergency moments of “I have nothing to wear.” As for accessories, wool socks paired with strappy pointy stilettos was every girl’s high school dream.

    For the upcoming season of lower temperatures, Blumarine is all about the ethereal elegance and high-impact glamour. Molinari offers a vast collection of dresses to choose from, that accommodates everyone from the bold and daring to the shy and reserved.
    written by Daleeda Soomar
    Click HERE to view the full Blumarine Fall Winter 2019 collection.
    #article #blumarine #blumarinearticle #blumarinefw19 #daleedassoomar #mfw #mfwarticle #blufin #blufinarticle
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  • hauturely posted 4 photos 1 month ago

    New Vision of Streetwear at DAWEI Fall Winter 2019 during Paris Fashion Week
    The DAWEI Studio brand was holding a presentation at the Palais de Tokyo venue. We scheduled an appointment so we could preview the collection. This brand, created by the Chinese designer Dawei Sun, who after studying Fine Arts in China, continued his studies in France at the Chambre Syndicale de la Haute Couture. After graduation, he worked for several big fashion houses like CACHAREL, BALENCIAGA and JOHN GALLIANO. Sun had already created a fashion label called BELLE NINON, in pair with Ling LIU. Although he chose to practice solo for his brand EPONYME, with more freedom, with a more masculine DNA, and strong streetwear. For this season of DAWEI Studio, Sun offers us a collection with a wardrobe based on the winter Womenswear’s archetypes. These have been reworked using a creative process, in a very graphic way, and with particular care in the choice of fabrics.

    The first look is a unique trend from DAWEI. The trompe l’oeil coat merges a fitted dress and a tonal coat while they form one. The following looks, found in a more sportswear version were playing on the solid areas of material to highlight the design details such as pockets, or inclined backs. One could camouflage himself in the oversize puffer jackets made with a crossed front closure. This is where we see designer SUN had fun in his creative process by giving not only style but also an attitude for the DAWEI woman this season. She is not afraid to have clothes that are too wide and dares the overlay games by choice of texture and colors. Thus a boyfriend shape striped shirt becomes an oversize dress, and a pleated nude colored skirt harmonizes with the accent of a silver sequined jacket. DAWEI has not neglected the more classic silhouettes. He revisits these in a large flat Prince of Wales pattern or Vichy pattern on trapeze skirts, split to give more amplitude. He contrasts these looks with knit sweaters. On the side of a few of the sweaters are a knitted pattern of a dinosaur head and raptor claw.
    written by Youness Boumia
    Click HERE to view the full Dawei Fall Winter 2019 collection.
    #article #dawei #daweiarticle #daweifw19 #younessboumia #pfw #pfwarticle #catherinemiran #catherinemiranarticle
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  • hauturely posted 4 photos 1 month, 1 week ago

    Chocheng Spring Summer 2020 during New York Fashion Week
    Showing again at New York Fashion Week was our favorite designer Cho Cho Cheng of Chocheng. Cheng studied fashion and costume design at Parsons School of Design then moving to London, working at Savile Row to learn the art and skills of British tailoring.

    The Chocheng brand focuses on using natural and cruelty-free materials while adding luxurious details to the pieces. Fabrics are produced in Europe, while the garments are hand-sewn in London using skills and techniques from Savile Row. Cheng also chooses to have accessories made in Italy. These factors and details that have gone into the Chocheng collections are what makes this brand our favorite.

    Like last season, this season used a similar theme of 1960’s movies. Although this season’s focuses were on the films Plein Soleil and Midnight Lace. The collection encompasses the retro aspects you would expect while still having a heavy emphasis on glamor, femininity, and mystery. Colors and patterns used in the collection include candy stripes, coral red, soft shades of pink, and neutral tones. Dresses, skirts, blouses, and jackets where the main types of garments seen throughout the collection. Our favorite look was the strapless bermuda top combined with a matching jacket and mini skirt in a candy stripe pattern, accessorised with large wooden framed sunglasses, a straw woven handbag and a pair of lace-up platform espadrilles made for an ultimate fun, chic, day look that we can look forward to in the next spring season.
    written by Style is Viral
    Click HERE to view the full Chocheng Spring Summer 2020 collection.
    #article #chocheng #chochengarticle #chochengss20 #styleisviral #nyfw #nyfwarticle #cmmediapr #cmmediaprarticle
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  • hauturely posted 4 photos 2 months, 2 weeks ago

    Designs Influenced by Paul Poiret’s Japanese-Inspired Silhouette at Cushnie Fall Winter 2019 during New York Fashion Week
    Carly Cushnie, famed for creating beautifully crafted designs that flatter the curves of a woman’s body. These looks enticed us with her recent collection inspired by French master couturier, Paul Poiret’s 20th-century Japanese-inspired silhouettes. She also took inspiration from the Japanese art of floral arrangements. Forming angular shapes, and geometric folds inspired by artist Nicola Kloosterman’s Shadowplay collage series. She chose to design this elegant Japanese-inspired collection in decadent navy, burgundy, blue, and purple hues.

    She kept her signature aesthetic of feminine, clean lines, emphasizing on the shape, and form. Hints of boldness were articulated in forms of Japanese-inspired floral print embroidery, artful draping and folds to create pleated shoulder, asymmetrical neckline, and fringed details. The runway looks consisted of exquisitely constructed tops, jackets, trousers, jumpsuits, and skirts in luxurious satin and velvet fabrics.

    This well-tailored collection, with its intricate use of handcrafted techniques, could only be expected of Cushnie.
    written by Tiffany Le
    Click HERE to view the full Cushine Fall Winter 2019 collection.
    #article #cushnie #cushniearticle #cushniefw19 #tiffanyle #nyfw #nyfwarticle #purplepr #purpleprarticle
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